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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    For instance, ads with the word "now" in the call-to-action ("Buy now," "Download now") underperformed all other ads by 7 percent. Test Your Call-to-Action and Avoid "Now" A call-to-action is a standard best practice for any direct-response ad.

  2. Hedge funds ‘cannot be too paranoid' on reputational risk

    Using sophisticated technology to undertake a deep trawl of your digital footprint ensures that an audit is completely thorough, following which you can take appropriate action to remove or curtail your footprint.

  3. Netting problems will restrict pension funds, FCMs warn

    FCMs say they are not yet passing the extra costs onto clients, but one has reduced clearing limits for its clients to help manage the impact; another claims to be considering similar action. Both practices could be subject to challenge following a...

  4. JSCC to gain DCO status from US regulator before year-end

    According to a legal source who also attended the meeting, this will happen "before the year-end" when the current no-action relief is due to expire. JSCC lodged its DCO application with the Commodities Futures Trading Commission (CFTC) more than...

  5. 5 Fast Facts about the EU's Privacy Ruling on Google

    I expect that the default action by search engines will be to take down information," said Orla Lynskey, a lecturer in law at the London School of Economics. The case made its way through the legal system until it finally came before the ECJ.

  6. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...

  7. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    When Andy Grove, former Intel CEO, penned his best-selling business book "Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company," it was a call to action for CEOs and entrepreneurs to expect, prepare for, and...

  8. How to Build Your First Content Marketing Strategy

    Are You Providing a Call to Action for Readers? Last but not least, you want to make sure that everything you create has a strong call to action. I recommend this article, "The Definitive Guide to Crafting Winning Calls to Action in Your Content.