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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    When Andy Grove, former Intel CEO, penned his best-selling business book "Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company," it was a call to action for CEOs and entrepreneurs to expect, prepare for, and...

  3. How to Build Your First Content Marketing Strategy

    Are You Providing a Call to Action for Readers? Last but not least, you want to make sure that everything you create has a strong call to action. I recommend this article, "The Definitive Guide to Crafting Winning Calls to Action in Your Content.

  4. Bing Adds Pop-Up Child Abuse Warnings to UK Searchers

    Due to the unique and sensitive nature of child abuse and child exploitation, Microsoft has been, and remains, a strong proponent of proactive action in reasonable and scalable ways by the technology industry in the fight against technology...

  5. Google, Yahoo, Facebook, Microsoft Urge 'Greater Transparency' in PRISM Letter

    Yahoo general counsel Ron Bell called it a "call to action. This information about how and how often the government is using these legal authorities is important to the American people, who are entitled to have an informed public debate about the...

  6. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    The Communication Decency Action Section 230 protects companies such as Ripoff Report against lawsuits from businesses requesting removals for false reviews. It may cost you thousands of dollars in legal fees and reputation management services to...

  7. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The cultivation of relationships and interaction is much more effective, and easier to manage consistently, when all action, conversion-related conversations are directed to one source – the website. Chances are, if legal counsel was required to...

  8. Protecting Your Online Brand – Don’t Forget Your Nicknames

    Make sure you keep all contact in writing, as this will be important if you need to take legal action later on. If you're nickname is indeed taken over by a cybersquatter, it can be a very costly legal process to claim back that domain name once it...

  9. Will Google's Proposed Search Fixes End EU Antitrust Case?

    By committing to a group of fixes, Google aims to avoid paying out a massive EU fine and facing greater legal action. Google has been barraged with legal complaints over the years. Most recently, the EU has questioned whether Googles's unified...

  10. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be realistic, estimate wisely (borderline pessimistic), and focus on goal-driven action. For each tactic, brainstorm possible implementation outcomes and factors – both good and bad.e.g.social shares, web traffic, comments, testimonies, user...