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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: Is Amazon just so far ahead of everyone else it's game over? JE: The game is not over. SEW recently caught up with Eisenberg, partner at Eisenberg Brothers and Associates, and the author of Call to Action and Waiting For Your Cat to Bark?

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Expect Part of the Game to be Psychological Cutts' call to action is an important opportunity to look at guest blogging as just one component of building your personal thought leadership plan. If you're just guest blogging to get links, he goes on...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Remove the In-App game category from your campaign. Here's a screenshot of this in-app game category in the AdWords interface: Here are a few quick action items to take within your GDN campaigns in terms of thinking about tablet traffic via the GDN:

  5. Using the DMAIC Process for SEO Projects

    The important element here is not to play the blame game. You should detail costs incurred overall because of the problem and describe what will happen if no action is taken. On top of that we need to make sure we are offering a good return on...

  6. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Without tools, it's just a guessing game. That's part of the game. If you get a manual action warning, it means you need to do something that is probably substantial in order to keep your rankings where they are.