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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Takeaways/Action Items In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. In order to get the most accurate data around phone calls, you...

  2. 3 Ways to Dig Deeper for Bigger Paid Search Success

    We both got our start at the same place but since then we have both had the opportunity to work at agencies where we get the chance to see many different brands and people in action. You have to ensure certain tagging is in place, you have to think...

  3. 10 Shocking Facts About Content Marketing Today

    Marketers can utilize the company blog to entice readers with calls-to-action and content offerings for lead capture. That being said, you can make up for the cost with the ROI of the product. Companies with an active blog generate 67 percent more...

  4. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    Every Action has an Equal and Opposite Reaction If you're looking to drive sales at the lowest possible cost per conversion, don’t get distracted by your impression share or average position. Last month I posted an article that looked at the...