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  1. Deal With the Big Rocks First

    What most folks fail to understand is that the general approach your site presents to the users is more important that where to put your call-to-action button. These methods may only generate lifts of tenths of a percent, but, to many websites...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Less Than One Hour Response Time - There Is No Hold Button in Social Media If your business is in San Francisco or Seattle, your New York customers are ready for action three hours before you. Brands that do not step up to the social media response...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images and then tested a more human-oriented image for the background of the hero – the big win was getting an offer (CTA) into the hero...

  4. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Simply adding location extensions, a phone number, or a click-to-call button right in the ad can help consumers take action faster. Google's new study looks at local search intent and resulting action – what information people seek when they...

  5. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Companies can also choose to add their logo and a call-to-action button at the end of the video, directing viewers to a website. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73...

  6. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa knew what needed to be done, so she leaned over and pressed the red record button. When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to...

  7. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    And remember, you can always click the "with change" button in Google Webmaster Tools to see the percentage change for each column (as long as it's within the past 30 days). Getting on the right path quickly with Panda recovery is critically...