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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Companies can also choose to add their logo and a call-to-action button at the end of the video, directing viewers to a website. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa knew what needed to be done, so she leaned over and pressed the red record button. When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    And remember, you can always click the "with change" button in Google Webmaster Tools to see the percentage change for each column (as long as it's within the past 30 days). Getting on the right path quickly with Panda recovery is critically...

  4. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Click on the "+ Create New Segment" button at the top left. Conversion of Time on Page or Number of Pages Visited), and take action to improve your content accordingly. Clearly the days of quick wins and overnight successes in SEO are indeed an era...

  5. 7 Ways to Make Your Google Search Result Stand Out

    You can increase the likelihood of these annotations to show up in search results by adding a +1 button and a Google+ badge on your page. Describe what the page or service is about and then ask the user to do something with a call-to-action (CTA).

  6. How Does Google Treat Hidden Text That's Only Temporarily Hidden?

    Yet, many webmasters do fancy stuff with JavaScript and AJAX where text would technically be hidden until a user takes action, such as clicking on a button, to actually display that text on the page. Now certainly if you're using a tiny little...