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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Takeaways/Action Items In the example below, when you come directly to GutterSupply.com you see 888-909-RAIN, but when you come from Google AdWords (? In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    All of these segments can have their bids adjusted (with the exception of tablets in AdWords), which allows advertisers to get their message out at the most opportune time and place. Your landing page shouldn’t contain too much text, but have a...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Here are a few quick action items to take within your GDN campaigns in terms of thinking about tablet traffic via the GDN: Here's a screenshot of this in-app game category in the AdWords interface: Within AdWords, campaign managers can target...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all properties. Google Analytics offers an "Opportunity Matrix", which presents Access and Empower as pre...