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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Here are a few quick action items to take within your GDN campaigns in terms of thinking about tablet traffic via the GDN: Here's a screenshot of this in-app game category in the AdWords interface: Within AdWords, campaign managers can target...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all properties. Google Analytics offers an "Opportunity Matrix", which presents Access and Empower as pre...

  3. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    PPC just ask the millions of advertisers who just upgraded to Adwords enhanced campaigns. PPC join the email list” as one of the calls to action in your ad and on the landing page. Another way to integrate PPC with email is to tag the email...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. This case could potentially become a class action lawsuit. Google Loses Round In Lawsuit About AdWords...