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  1. Social Customer Service Secrets to Avoid Negative Search Results

    If your business is in San Francisco or Seattle, your New York customers are ready for action three hours before you. Brands that do not step up to the social media response rate in a timely manner can bet on 60 percent of those unhappy customers...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Takeaways/Action Items More than 70 percent of mobile searchers use click-to-call when getting to your website. Do you get calls from your website that you can’t track? If a large percentage of your website sales happen over the phone, this is a...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By testing and learning on the micro level, they were able to understand how channel overlap impacts conversion rates, the true reach and frequency across touch points, and the contribution of each action, channel, and message, as well as the...

  4. 3 Ways to Dig Deeper for Bigger Paid Search Success

    We both got our start at the same place but since then we have both had the opportunity to work at agencies where we get the chance to see many different brands and people in action. You have to ensure certain tagging is in place, you have to think...