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  1. The Rise of the User Experience Marketer

    This may ruffle some feathers, but it’s time to find the intersection between user feelings and user action. This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance...

  2. Learning to Carry Your SEO Baggage

    Sometimes you must take corrective action in order to have the future you want. Everyone has things they carry with them from their past. The things we’ve done, for better or worse are what make us who we are now.

  3. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    For instance, ads with the word "now" in the call-to-action ("Buy now," "Download now") underperformed all other ads by 7 percent. Test Your Call-to-Action and Avoid "Now" A call-to-action is a standard best practice for any direct-response ad.

  4. US airline wins Dodd-Frank real-time reporting delay

    Southwest Airlines no-action letter could lead to wider relief A no-action letter issued by the US Commodity Futures Trading Commission (CFTC) to Texas-based Southwest Airlines on November 6 may herald a broader shift in the CFTC's policy of...

  5. Buy side attacks Isda early termination protocol

    The letter criticised the FSB's decision to "consult only a small group of market participants on the Isda protocol" and questioned the wisdom of suspending early termination rights - arguing "such action will incentivise certain market behaviours...

  6. SEC gives green light to Eaton Vance’s active ETMFs

    We think investors should be cautious before taking action, because we don't know what they're going to get and we don't know how it's going to trade. The US Securities and Exchange Commission (SEC) is to grant investment manager Eaton Vance a set...

  7. Hedge funds ‘cannot be too paranoid' on reputational risk

    Using sophisticated technology to undertake a deep trawl of your digital footprint ensures that an audit is completely thorough, following which you can take appropriate action to remove or curtail your footprint.

  8. 3 Lessons Social Advertisers Can Learn From Search Marketing

    From experimenting with calls to action and messaging variations to comparing landing page performance, multi-variant testing has become a hallmark paid search practice. I strongly believe that marketers can always learn something from one another...

  9. Sef execution of package trades to be postponed

    CFTC's Massad says no-action relief will be extended as market unprepared Speaking at the Futures Industry Association conference in Chicago yesterday, CFTC chairman Timothy Massad announced that the November 15 deadline for the expiration of no...

  10. 5 AdWords Optimization Checkpoints You May Be Missing

    Check the conversion window for the number of days conversions are tracked that the timeframe is appropriate for the conversions action. It’s always good to revisit an account and check in on important components such as budgets, settings, and goals.

  11. Financial crime body tightens rules on company ownership

    Authorities need access to timely, accurate data to 'follow the money' in their investigations into suspicious financial activity, the Financial Action Task Force (FATF) said in new guidance issued last week, focused on beneficial ownership...

  12. Netting problems will restrict pension funds, FCMs warn

    FCMs say they are not yet passing the extra costs onto clients, but one has reduced clearing limits for its clients to help manage the impact; another claims to be considering similar action. Lawyers’ reluctance to grant netting opinions is hiking...