SEO News


  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Digital marketing is laced with lingo, technical terminology and acronyms with new words being entered into the Webster's Dictionary on a regular basis. It's a seller's market. That is if you're selling digital marketing services in the form of...

  2. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Then if you haven't immediately lost their attention with the use of acronyms and jargon, also let them know that we're still able to measure our efforts and gain strategic insight in many ways. We can no longer precisely track traffic for Google...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Keep the marketing speak to a minimum and avoid overkill with the acronyms. Yet marketers struggle to pull together a holistic view of a consumer who may connect across devices, at various points throughout the day, on a number of platforms.

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Close variations include misspellings, singular and plural forms, acronyms, stemmings, abbreviations, and accents. Keywords with the "+" sign must appear in the user's search exactly or as a close variant, such as misspellings, singular/plural...

  5. 4 Ways to Create a Better Website Experience for Users & Search Engines

    A user doesn’t necessarily know those acronyms you use internally as a widely known reference for what you do or sell. As SEO professionals or webmasters, we have built or maintained a website molded to our perception of what a site should be.