I worked on setting up a medical industry account and didn't check any of the ads for acronyms that double as drug names. My last post talked about three big mistakes that PPC pros make, and how to fix them.
A user doesn’t necessarily know those acronyms you use internally as a widely known reference for what you do or sell. As SEO professionals or webmasters, we have built or maintained a website molded to our perception of what a site should be.
Marketers begun measuring and being measured by a new set of acronyms like MQL (marketing qualified leads), SQL (sales qualified leads), SAL (sales accepted leads) and opportunities. Here are five trends in the world of B2B marketing as we enter...
ROI/ROAS, big performance acronyms, also don't account for impression and click volumes. Assuming you're testing your PPC ads on a regular basis, which I hope is the case, one of the challenges you may face is deciding which success metric to...
If you suspect your SEO agency is using technical terms or acronyms to try to intimidate you or obfuscate what they are actually doing, then you should never be afraid to call them on it. While good results are pretty easy to define, what's more...
Starting mid-May, Google will update Exact and Phrase match keywords to automatically show on close variants including plurals, misspellings, stemmings, abbreviations, accents, and acronyms. When Google’s Q1 2012 earnings were revealed, the company...
We don’t mind acronyms when they’re not evil like, say, SOPA or PIPA, for example. It’s not easy to empower and trust employees to actively participate in your organization’s social media strategy, says Josh Bernoff, but it’s absolutely necessary.
Words like “algorithm” and acronyms like SERPs can be bewildering to outsiders – but everyone understands enthusiasm. It can be a challenge to pitch the explanation at the right level – informing without alienating, and explaining without patronizing.
Don't let the acronyms and language throw you. Hot off the heels of their rich snippets announcement for schema.org, starting today, Google will allow webmasters to use markup for content authors. Using HTML5 and XFN markup like the rel="author...
In particular, ask for any acronyms. Once you venture beyond the competitive link graph in your quest for B2B link equity you must start learning more about the industry you're working in. I wrote recently on seven keyword types for link builders...
Close variants include misspellings, singular/plural forms, abbreviations and acronyms, and stemmings (like "floor" and "flooring"). Have your campaigns? Chances are there are new ad formats and targeting options that you missed in the whirlwind of...
Don't pay attention to acronyms or definitions. But there are common misconceptions around social CRM and customer engagement I'd like to dispel. Myth 1: Social Customer Engagement is All About Social Media
Search marketing is littered with acronyms and jargon -- PPC, ROAS, GAP -- learning it is inevitable. Starting out in paid search is like sitting at the bottom of a mountain as an avalanche roars towards you.
Don't just think about your main brand keyword, also consider acronyms and misspellings. We are almost at the finish line, but there are still a few more sessions to go so hang in there with me. Next up we have Trackur's Andy Beal (Trackur) going...
Close variants include misspellings, singular/plural forms, abbreviations and acronyms, and stemmings (like "floor" and "flooring"). And if you're like most AdWords advertisers, you've probably looked at your Search Query Performance reports and...
Forty-five percent of companies have site search in place that supports phrase-match queries (e.g.hello world"), while 41 percent say their site search supports misspellings, synonyms and acronyms. According to new research from Econsultancy...
What about acronyms? In a study called From Tweets to Polls: Linking Text Sentiment to Public Opinion Time Series, researchers found that online social conversation analysis could also "capture important large-scale trends.
Search and social marketing experts are always telling us that there are dozens of tactics to implement, hundreds of blogs to read, bucket loads of communities in which to participate, and thousands of three letter acronyms to memorize.
Google will look for that exact word within the potential customer's search but will also include close variants, such as misspellings, singulars/plurals, abbreviations, acronyms, and stemmings (like "floor" and "flooring").
Other than that, we go by all the other popular acronyms such as LATAM (Latin America), APAC (Asia Pacific), and EMEA (Europe, Middle East, and Africa). In general, international search marketers use a few different regional acronyms.
