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  1. What is SEM? Depends on Who You Ask

    The second post, however, defines the acronym SEM, short for "search engine marketing" as being paid search. It does reference the legacy of SEM as paid and unpaid, stating that the acronym has been adopted by many to refer solely as paid search.

  2. SEO Diagnostics: Urgent & Preventive Care

    Shifting focus to reactive SEO tactics, Boggs offered the following advice when things don’t exactly go as planned in his PREPARE acronym: You can’t truly have a successful search engine optimization (SEO) program without evaluating your...

  3. 4 Ways to Create a Better Website Experience for Users & Search Engines

    Just because you refer to products in acronym or slang in-house, this may not be how it is searched or understood by your potential site visitors. As SEO professionals or webmasters, we have built or maintained a website molded to our perception of...

  4. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    High quality feedback has three essential qualities, summarized in the acronym RAT: it’s relevant to the goal, it’s actionable, and it’s timely. During the energy crisis of the 1970s, governments scrambled desperately to promote conservation as a...

  5. CIVETS: New Global Marketing Opportunities in Emerging Economies

    Ten years after coining the acronym, Goldman Sachs economist Jim O’Neill stated recently that the development of the BRIC economies had exceeded his expectations. This follows from the last acronym of emerging economies the BRIC group, which...

  6. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Whether it’s called SOPA, PIPA, OPEN Act, or some other acronym, the U.S.government, driven by pressure largely out of Hollywood, is determined to put piracy safeguards in place. SOPA is proving to be more resilient than many had hoped, with Rep.

  7. 5 Black Hat Attack Vulnerabilities & Defensive Strategies

    This isn’t an acronym, but a shortened form of the word SPEEDY. I just re-emerged to the world of the living from a week of sessions at Black Hat and DEFCON conferences here in Las Vegas. Between sessions on how to make your own UAVs, hack a home’s...