COO Dave Fall, formerly of DoubleClick and Google, will make the move to the Syncapse family, as will former engineering leader Sandeep Sahi, a Microsoft alumni. This acquisition brings Clickable’s ad capabilities into Syncapse’s social platform.
DoubleClick, existing display ad features, upcoming video display ads, etc. While Google could have plenty of motives for that bid, it may simply be joining the fray to ensure that competitors pay the maximum price for this major acquisition.
The FTC has previously reviewed and approved Google's acquisitions of AdMob and DoubleClick. Federal Trade Commission antitrust investigation after the Justice Department completes its review of Google's acquisition of travel software developer ITA...
DoubleClick Ad Planner Makes Regional Campaigns Easier - AdWords Agency Blog Google announced the acquisition of England's Phonetic Arts, a company specializing in speech algorithms, founded four years ago.
The real story will be what Yahoo does next, and how the frenemy relationship works out while they compete in the display and mobile spaces -- and Google builds their display armory around AdWords and DoubleClick.
It was basically Microsoft's answer to Google's DoubleClick acquisition. Microsoft and Interpublic Group (IPG) have entered into a partnership designating Atlas as the preferred ad server solution. IPG has long been considered a bellwether in the...
Performics came to Google with the acquisition of DoubleClick. Microsoft had picked up Razorfish (then known as Avenue A | Razorfish) as part of its 2007 acquisition of aQuantive. Microsoft unloaded a potential conflict of interest today when it...
Google Completes DoubleClick Acquisition with EU Approval Even though Google announced the DoubleClick acquisition in 2007 and it was approved by US regulators late last year, the deal wasn't finalized until EU approval was gained earlier this...
They said the new features are part of the integration process with DoubleClick, since finalizing the acquisition of the company earlier this year. Google to Update Content Network as Part of DoubleClick Integration Posted by Nathania Johnson Aug 7...
She also helped launch DoubleClick and AltaVista in the UK. Of course there are skeptics about the acquisition given that it was reported in TechCrunch: The Social Times: "Want a good way to build a popular .
I had heard there were announcements that this would happen with the acquisition of DoubleClick, but I have had no notice that it was in practice. Microsoft Launches Beta Release of SearchTogether PluginPosted by Nathania JohnsonSearchTogether is a...
While some critics have criticized the program as a bribe, in practice it's no different than Google Checkout rebates or DoubleClick Performics CPA campaigns for retailers. Also available today is the new Live Search Farecast, which includes...
Google's overwhelming dominance didn't prevent the EU from approving its acquisition of DoubleClick earlier this year. Yahoo came in fourth at 2.0% with Microsoft rounding out the top 5 at 1.9%. So many Europeans use Google for search, you have to...
Microsoft's online services business increased revenue 40 percent to $843 million, including $143 million from aQuantive, which added 96 new publishers this quarter to the Atlas Publisher Solutions, the ad management platform that competes with...
Microsoft bought aQuantive, Google bought DoubleClick, and we were off to the races. No doubt, this was a move to counter or compete with Google's ownership of Web analytics (Urchin, through acquisition) and optimizing tools.
European Group Wants to Cut Search Engine Data StorageAlmost a month after the EU approved Google's DoubleClick acquisition, officials from 27 EU nations have unanimously adopted a proposal that could force search engines to reduce the amount of...
According to new stats released by Attributor, Google's acquisition of DoubleClick gives them a whopping 69% of the online advertising market share. Google + DoubleClick = 69% of Online Advertising MarketWhen Google raised concerns over a possible...
European Group Wants to Cut Search Engine Data StorageAlmost a month after the EU approved Google's DoubleClick acquisition, officials from 27 EU nations have unanimously adopted a proposal that could force search engines to reduce the amount of...
Almost a month after the EU approved Google's DoubleClick acquisition, officials from 27 EU nations have unanimously adopted a proposal that could force search engines to reduce the amount of time they store personal information.
Google is getting itself out of a somewhat sticky situation by deciding to sell Performics Search Marketing, which it acquired as part of the DoubleClick deal. It will retain the affiliate marketing portion of the DoubleClick Performics business.
