SEO News

Acquisition Microsoft Aquantive

  1. Microsoft Earnings Key Takeaways: Where's the Search?

    Microsoft's online services business increased revenue 40 percent to $843 million, including $143 million from aQuantive, which added 96 new publishers this quarter to the Atlas Publisher Solutions, the ad management platform that competes with...

  2. Who Will Cry for the Newbies?

    Microsoft bought aQuantive, Google bought DoubleClick, and we were off to the races. No doubt, this was a move to counter or compete with Google's ownership of Web analytics (Urchin, through acquisition) and optimizing tools.

  3. Google Gets Out of the SEO Business

    So that only leaves one major search engine who's also in the SEO business: Microsoft, which acquired Avenue A | Razorfish and its SEO business with the aQuantive acquisition. This comes as no surprise, since CEO Eric Schmidt hinted at cuts when...

  4. Schedule optimization for SES New York

    Then, last May, Microsoft acquired aQuantive for $6 billion. On the last day of last year's Search Engine Strategies conference in New York City, Google announced its $3.1 billion acquisition of DoubleClick, which is still pending.

  5. Paid Search Advertising Drives Microsoft Bid for Yahoo

    Microsoft's acquisition of DrivePM, for example, through the Aquantive acquisition was immaterial to MSN search and online advertising revenues. The Microsoft conference call yielded little new information about the details of the Yahoo bid.

  6. SEMDirector Rebrands as Covario In Race for Interactive Advertising Platform

    Microsoft, for example, will leverage its investment in Aquantive's Atlas technology to improve the capabilities of MSN AdCenter. Google's recent acquisition of DoubleClick gives the search giant the ability to close the marketing loop with DART...

  7. FTC approves Google's acquisition of DoubleClick

    Google's announcement also noted several recent acquisitions by their competitors, including: "Yahoo's acquisition of Right Media; AOL's acquisition of ADTECH AG and TACODA; WPP Group's acquisition of 24/7 Real Media; and Microsoft's $6 billion...