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Acquisition

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  1. Mobile Advertising Measurement: Winning the Long Game

    The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand awareness. User Acquisition Advertising is a fundamental component of most mobile marketing campaigns, from just launched...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Cost per acquisition It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success online. Content marketing also has an immediate impact on search.

  3. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Cost per acquisition of $4. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales. This week, Twitter share another one of those stories.

  4. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Cost-per-Acquisition: In short, the seasonally relevant ad won the battle for click-through rate, conversion rate, and cost-per-acquisition. The question really is: how many PPC professionals are taking advantage of seasonality to improve their...