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Acquisition

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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Cost per acquisition of $4. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales. This week, Twitter share another one of those stories.

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. At the end of this process you have created an acquisition-focused enterprise content framework. With the business model and process elements...

  3. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  4. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Cost-per-Acquisition: In short, the seasonally relevant ad won the battle for click-through rate, conversion rate, and cost-per-acquisition. The question really is: how many PPC professionals are taking advantage of seasonality to improve their...

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries that triggered impressions of your AdWords ads. Integrating Google AdWords and Google Analytics makes for a data rich...

  6. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    HelpScout's Customer Acquisition Strategies for Entrepreneurs If you aren't upping your content game in a big way this year, you're going to struggle. A lot. With big brands going all-in with content marketing, the competition has never been fiercer.