Ten Highlights From Acquisio’s Ten Years – AcquisioCongrats on 10 years! Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and...
Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in fact unable to deliver a platform that would let users compare data from both search engines and make decisions for...
But Marin is up against the formidable resources of Google, now owner of DoubleClick, and Adobe Systems, as well as privately held Acquisio and Kenshoo. Venture capitalists love the ad-tech sector, but Marin is one of the first filing for initial...
Will have no impact on other PPC channels.rd Party Tools – Acquisio, Marin, Kenshoo, etc. But it is essential to the health and performance of your campaigns. So here is a question: How are you managing your bids?
For any business, especially subscription ecommerce companies (Barkbox, Artsicle, H.Bloom) or SaaS products (Acquisio, SalesForce, Omniture), customer retention is critical. Google Analytics is an incredible tool that has democratized data.
Read on to discover the latest research, awards, tool updates, and company news from Rosetta, BrightEdge, Covario, Acquisio, and others. Acquisio User Summit on June 27-29 in Montreal, Quebec Acquisio hosts their 2012 User Summit in Montreal, just...
Hopefully, Acquisio or Marin might bring something to the table to help out or provide a workaround in some way, but until such time and in the absence of a budget for a software solution there are still a few things you can do.
You might even have secondary conversion tracking set up in a tool like Acquisio or Marin. Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros in the conversion stat column!
Most third party tools like Acquisio give you the ability to automate these types of reports. I also realized that the most successful PPC managers are a special breed of people. PPC managers have to be good with numbers, analysis, and planning.
Acquisio have acquired ClickEquations for an undisclosed sum from Channel Intelligence and struck a strategic alliance which will see Channel Intelligence and Acquisio partnering to make an impact in the ecommerce market for large retailers.
Every tracking system, be that Google Analytics, Omniture, Acquisio, or some custom system you made, requires some sort of tag on the destination URL to work. An important part of that learning curve is adapting to and using the adCenter Desktop Tool.
Szetela took the time to show me how easy it is to create Twitter campaigns, and how he uses Acquisio to build cross-channel reports including Twitter data. For those of you who were hiding under a rock last year, here's some important news...
Acquisio As paid search marketers we tend to divide our time into three major areas: Research and planning for new accounts or campaign expansion. This includes things like keyword research, display research, and competitive intelligence.
Bryan Eisenberg is back to moderate speakers: Nitin Mangtani (Google), Noran El-Shinnawy (Acquisio), Lee Cohen (Become, Inc), and John Federman (Searchandise Commerce). We're approaching the end of Day 2 here at SES San Francisco, and it's almost...
Webhosting Talk--Opening Day of SES Toronto 2010Search Engine Watch--New Product Launch By Acquisio at SES Toronto 2010HostingWord--Opening Day of SES Toronto 2010David West--SES Toronto is UnderwayCross Pollination Media--New Product Launch by...
There will be a new product launch by Acquisio this morning at SES Toronto 2010. The PPC management software provider is expected to announce a full integration between the Acquisio SEARCH ad management platform and Google Analytics.
SES NY: What Not To Miss - Noran El-Shinnawy at the Acquisio blog What to know before you go. Why You Should Go (No, it's not too late) Marty Weintraub offers up 8 Reasons Why We Never Miss SES New York over at the aimClear blog.
Acquisio (disclaimer: I work for Acquisio) Your clients expect that professionals such as yourself keep up with the latest industry news. Sometimes this means traveling to conferences, such as the upcoming SES London conference from February 15 to...
Okay, I should disclose that I got a t-shirt from Acquisio at SES London 2009 that read: "I report to no one. Today is the first day that bloggers and others who write online reviews or endorse products using new media must disclose it when they...
Acquisio PPC Management Client Demo & How-to At SES Toronto 2008, Marc Poirier, Chief Marketing Officer of Acquisio, gave a how-to demonstration of Acquisio's online advertising campaign and client management / report generation tool.
