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  1. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Facebook will acquire privately held social networking firm Gowalla for an undisclosed sum in a bid to improve its location-based networking operations. Facebook Studio was launched in April, providing Facebook marketers with a case study-driven...

  2. Yahoo Rebrands AMP as APT and Launches

    Ad Exchange for non-guaranteed inventory Yahoo has undergone much scrutiny in the past year, especially since Microsoft attempted to acquire it. Jon Hamm, star of the AMC Drama Mad Men which is based on a 1940s ad firm, was on hand to celebrate.