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  1. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Facebook will acquire privately held social networking firm Gowalla for an undisclosed sum in a bid to improve its location-based networking operations. Facebook Studio was launched in April, providing Facebook marketers with a case study-driven...

  2. Yahoo Rebrands AMP as APT and Launches

    Yahoo has undergone much scrutiny in the past year, especially since Microsoft attempted to acquire it. Ad Exchange for non-guaranteed inventory Jon Hamm, star of the AMC Drama Mad Men which is based on a 1940s ad firm, was on hand to celebrate.