Facebook will acquire privately held social networking firm Gowalla for an undisclosed sum in a bid to improve its location-based networking operations. Facebook Studio was launched in April, providing Facebook marketers with a case study-driven...
Google Suspends AppNexus From Exchange Over Policy Violations - ClickZ Why would Google be looking to acquire this property and is it a good fit are questions that have yet to be answered by the companies involved - though there are many...
The biggest problem with reciprocal link exchanges is that people will exchange links with anyone. But you're more likely to get your exchange accepted if you already have their link placed. Essentially, you'll have to build a link to get another...
Compelling ad copy can effectively create awareness and acquire new leads. Make it clear that you're offering a product, service, or item of value in exchange for their permission to contact them via e-mail.
Ad Exchange for non-guaranteed inventory Yahoo has undergone much scrutiny in the past year, especially since Microsoft attempted to acquire it. Jon Hamm, star of the AMC Drama Mad Men which is based on a 1940s ad firm, was on hand to celebrate.
Today, Yahoo announced that Right Media Exchange will feature LucidMedia's patented ClickSense contextual advertising. Buyers and publishers will be able to contextually categorize 60 vertical channels in Right Media Exchange's display advertising...
On February 1, 2008, Microsoft made an unsolicited proposal to acquire your company. Last year, we bought Right Media, an exchange that enables buyers and sellers of online advertising to come together.
Microsoft Wants an Ad Exchange TooNot to be left out of the ad exchange party, Microsoft plans to acquire AdECN, an online ad exchange similar to Right Media (acquired by Yahoo) and DoubleClick's (soon to be acquired by Google).
Microsoft Wants an Ad Exchange TooNot to be left out of the ad exchange party, Microsoft plans to acquire AdECN, an online ad exchange similar to Right Media (acquired by Yahoo) and DoubleClick's (soon to be acquired by Google).
Not to be left out of the ad exchange party, Microsoft plans to acquire AdECN, an online ad exchange similar to Right Media (acquired by Yahoo) and DoubleClick's (soon to be acquired by Google). The idea of an ad exchange is similar to a stock...
AOL on Ad Technology Buying BingeA day after it announced it would acquire Third Screen Media, a mobile ad technology provider, AOL has now acquired a controlling interest in ADTECH, a German ad network with display ad and e-mail marketing...
If Google completes its acquisition of DoubleClick, it will also have an ad exchange for buying and selling display ads on remnant inventory. Back in October, Yahoo announced that it had acquired a 20-percent stake in the auction-based ad...
DoubleClick announced plans for the exchange in April, shortly before Google announced its plans to acquire DoubleClick. If the exchange does get built, and Google does acquire DoubleClick, that will make one more way for Google and Yahoo to...
After navigating a series of financial hoops with enterprise search player Autonomy, privately held video search engine Blinkx will wind up as a public company on the London Stock Exchange. Apparently, those license agreements will now allow...
There's also the idea of an ad exchange that DoubleClick recently announced, though there's nothing concrete there to speak of. As has been widely reported, Google has announced plans to acquire DoubleClick for $3.1 billion.
That uncomplicated exchange cut to the heart of the debate. Given that Diller has been Chairman and CEO of both Paramount Pictures and Fox, Inc.before really getting warmed up after leaving Fox to acquire QVC and a string of name brand Internet...
Google To Acquire Urchin Web Analytics Firm SEW Blog, Mar. The story is now crossing the wires that it's official, IAC/InterActive Corp will acquire Ask Jeeves for $1.85 billion in stock. Google filed their first annual report (10-K) with the...
Mamma's stock has been hot -- so hot that the US Security and Exchange Commission has started an informal inquiry into its rise. Mamma plans to acquire an email marketing/popup-under firm, adds new advertising features and sees its stock skyrocket...
Quigo Launches Content-Targeted Advertising Platform AdSonar Exchange's listings system allows advertisers to select the type of site where they want their ad to appear, for example travel, and then provides specific content topics for...
It's uncertain who, if anyone, would wish to acquire it. This company was then renamed the Walt Disney Internet Group and known as DIG, after its New York Stock Exchange symbol. In the middle of 1998, Disney took a large stake in Infoseek, in...
