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  1. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Rather than simply rehashing tired content, we became a news source that was able to acquire authority based on the quality of our material. The science fiction writer, A.E.van Vogt first coined the term “nexialist” – someone who was trained in...

  2. Beware of Red Flags When Searching for SEO or Web Dev Services

    A costly link audit and disavow is in your future if you hire anyone stating they will acquire 10,000 in a time span in as little as one week. Many of your customers have posted positive reviews on your Google+ page; your email is full of...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Revenue, Generate Leads, Acquire New Customers qualified online social leads identified X _____% lead-to-customer conversion rate X $_____ (AOV) average order value ________________________________ = $ Lead Sales Value (Single Purchase)

  4. Is Agile Marketing the Future of Search in 2013?

    This means we have to be nimble and able to think on our feet a lot more to naturally acquire relevant links as a by-product of high-quality content generation, not by traditional link building. Over the last few weeks, the one thing I'm hearing a...