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  1. Mobile Advertising Measurement: Winning the Long Game

    Long-term campaigns are designed to acquire quality, long-term users that remain engaged and contribute to the financial component of the app. In most cases the quality of users is relatively poor, but moving up the top charts helps acquire...

  2. So... You Think SEO Has Changed?

    Complementing content marketing efforts through social media can help acquire high quality links. I usually find these statements short sighted. Nothing could be further from the truth. SEO (still) isn't dead and won't be until the day that search...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    Attract them naturally, but don't go out of your way to acquire them. If there's one thing everybody thinks of when they hear about Google penalties, it's link removal. Even though Penguin isn't technically a penalty (it's an algorithm update), it...

  4. How to Dominate the Entire First Page of Google

    While it seems obvious to buy your brand terms in paid search to acquire more real estate, many additional tactics exist to maximize this space. Your online reputation can impact virtually every aspect of your digital marketing program from the...

  5. Expanding from Local to National SEO with Google Trends

    Obtaining a national online presence is no easy feat, but utilizing the regional information gathered from Google Trends and focusing on those locations should allow you to strengthen your SEO marketing campaign in no time and acquire those...

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving traffic from Facebook, Twitter, Pinterest and other social media websites.

  7. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    I see the world of SEO continuing to be focused and even reliant on links in a lot of ways, but not reliant on the tactics we've used to acquire them in the past. Earn the awareness, respect, and trust of those who might buy.

  8. Google Penguin Got You Down? Work on Customer Service

    It's more costly to acquire a new customer than most realize. Many studies have demonstrated it is 5-10x more expensive to acquire a new customer than to retain an existing one. SEO, pay-per-click, and social media activities are all geared toward...