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  1. Google Shows ACE Up Its Sleeve

    "ACE (AdWords Campaign Experiments) is a free tool that makes it easier to test and precisely measure the impact of changes to your keywords, bids, ad groups and placements," that has just come out of a two month beta, Google stated on their...

  2. Yahoo Releases Three Updates to Traffic Quality Center

    Ask Ace“: A new question-and-answer column written by one of our traffic quality experts. If you notice a change to the volume of clicks on your Yahoo paid search account, the Traffic Quality Center can help you figure out what caused the change.