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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How does [VENDOR NAME] monitor and report on the accuracy of data being distributed? How does [VENDOR NAME] report on citation accuracy? Performing well in local search depends on many different tactics, so finding a partner with tools and...

  2. Google, Where’s My Car? Google Now Adds New Parking Location Card

    Accuracy: Google admits that the sensors will find the approximate location of your parked car. Have you ever spent what seems like hours roaming around a large parking lot searching for your car? With the click of a button, a new Google Now update...

  3. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    It is vital that multi-location businesses preserve customer trust by ensuring absolute accuracy in their online location information. Brands that fail to ensure the accuracy of search engine location data run the risk of not only missing out on...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    It can help you determine with greater accuracy whether conversion rates are low because people can’t find what their looking for or whether they’re simply unimpressed. Conversion rate optimization (CRO) has quickly shifted the priorities of...

  5. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Calculated Fields: Use Smarter Math for Accuracy We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital marketers organize and understand data. Today we're going a half-step beyond the basics of setting up...

  6. 4 Ways to Expand PLA Success in 2014

    The local information shown in these ads gets pulled from the product feed; so marketers must ensure feed accuracy. This holiday shopping season, global retailers doubled down on their PLA spending with a 196 percent year-over-year (YoY) increase.

  7. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    But with other related terms embedded in the same content, such as "running back", "XK", or "carnivore", today's search algos are able to zero in on a target with ever-increasing accuracy. There was a time when web copy written primarily for users...

  8. Searcher Personas: A Case for User-Centric SEO

    In creating personas, we seek precision over accuracy. It wasn't so long ago that, when educating the uninitiated on the SEO process from the bottom up, we would explain that keywords are foundational to SEO – start with your keywords and work up...