But this accretion of data comes with two problems of its own. One of the first things we learn as PPC advertisers is to pay attention to the numbers. We can all hold our cherished opinions about our ads and landing pages, but the cold, hard...
In my last column, I defined link building as, "the integration of useful elements into a whole Web site to allow for the accretion of links through natural means," explaining that integration and accretion are the two key aspects of a true link...
This is my definition of link building: The integration of useful elements into a whole Web site to allow for the accretion of links through natural means. Accretion simply cannot happen without integration.
