In 1990, the Gartner Group coined the acronym, ERP, for Enterprise Resource Planning – which essentially became the umbrella term for big-business software platforms that automated efficiencies in areas of supply chain and vendor management...
In both the U.S.and UK, desktop devices, while accounting for the lion's share of clicks, see spending outpacing click-through rates. Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating...
Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the Internet Advertising Bureau's 2012 report.
If I were writing ads for an accounting firm, I'd write two very different appeals in February and April. An elderly gentleman is rocking on the porch in the evening, next to his dog, who's lying down beside him and howling miserably.
Unique mobile visits to the site increased 143 percent year-over-year, now accounting for 28 percent of total unique visitors. Google and Nielsen recently teamed to understand when and why people turn to mobile search, and the actions they take as...
Marin Software clients saw an increase in paid search clicks coming from Google, accounting for 23.4 percent in 2012, up from 14.2 percent the previous year. Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report...
This is a big problem for Google, because mobile search is growing exponentially, now accounting for nearly half of all searches. Google’s big change to mobile search, enhanced campaigns, so far has generated mixed reviews.
So, YouTube.com, which was the key driver of video viewing on Google Sites, accounting for more than 99 percent of the videos viewed on the property, can't sit on its lead, run a few plays into the line, and just kill the clock.
Search will meanwhile grow due to its pull-based, high intent driven nature – accounting for $1.9 billion in mobile ad spending in 2013 (45 percent of total U.S.mobile ad spend). Just three full weeks into 2013, and we're already off to a bang.
For B2B, for example, if you offer professional services like accounting, where are your prospects likely to find you: LinkedIn, Angie’s List, Yelp? Well, let’s face it, it can be pretty exciting and exposes new possibilities, opportunities, and...
Adding in the 8 Obama supporter sites, the Democratic candidate’s share exceeded 50 percent of total PPC spend in the period – more than twice the amount (24.5 percent) of the 19 organizations that supported Romney (with mittromney.com accounting...
In October, Google smashed its own search engine market share record, accounting for 66.9 percent of all searches conducted in the U.S.comScore reported. Microsoft’s Bing also had a record month, hitting a less spectacular though still noteworthy...
The term comes from the finance world and will sound familiar to you if you’ve ever taken accounting. Calculating ROI is one of the basic tenets of PPC, and yet many advertisers don’t consider it or even understand it.
Currently accounting for 14 percent of Facebook's revenues and quickly growing. Mobile local ad revenue in the U.S.will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey.
More than 8.6 billion display ad impressions appeared on retailer websites in September 2012, an increase of 10 percent in the past year, with the two market leaders accounting for less than half of the total.
This provides an improved accounting of the percentage of the population falling into each demographic segment. Today comScore released the latest data from its Video Metrix service, which shows that 188 million U.S.
ComScore’s figured reflect searches from Home The first enhancement is the incorporation of updated demographic universe estimates based on data from the 2010 U.S.census, which provides an improved accounting of the percentage of the population...
In business there are more lies than I'll ever understand, and that's just in the accounting department. Trust. What exactly does "trust" mean? Isn't it context specific? In the context of relationships, trust is earned via a number of ways, among...
Integrate data sources to understand the difference between analytics and book of record (accounting) information. Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard.
GAAP EPS for second quarter of 2012 was $(0.08), largely reflecting the effect of the accounting treatment of pre-2011 RSUs, as previously noted in the company's initial public offering prospectus. Facebook reported $1.18 billion in revenue for Q2...
