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Accountability

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  1. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    A review of NTIS in 2012 by the Government Accountability Office found that 74 percent of its work could be achieved with a few mouse clicks, and of those, 95 percent of the results were free of charge to the end user, and therefore the taxpayer.

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This perspective forces strategic planning and accountability that many marketers have escaped amidst the adoption of multiple digital platforms in the marketing mix in recent years. For many brands, SEO, social media, email marketing, conversion...

  3. The Pros and Cons of Big Data Democratization

    Accountability resides within the data science group. Accountability resides with the data user (i.e.the person or group reporting the data). We live in very complex times. As much as we talk about integrated insights, it only seems to be getting...

  4. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Build mobile accountability into your organization. Mobile marketing is no longer an aspirational play for some new pie in the sky. The biggest challenge today, according to Google, is educating or training marketers how to deliver on mobile's...

  5. How to Create a Social Media Editorial Calendar

    Accountability: Put it in writing where everyone can see it, touch it and live it. Accomplishment: Checking it off the list feels sooooo good and also ties back to accountability. January is always a fresh time to fine tune online marketing habits.