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  1. 4 UX Tips That Will Improve Your Content Strategy

    UX reviews take into account the visual appeal of a user interface. Planning It's time that our content strategies focus on the user as much as our homepage design does. So how do you think like a UX strategist, and how will doing so help you...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    After a few tweets back and forth from her personal Twitter account, Lisa decided to share her video with them. She finally picked up her smartphone and thumbed through British Outfitters' Twitter account, paying careful attention to the most vocal...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    So it is still worthwhile for authors to reach out for guest blogging, provided it's high quality content (and it probably is in your best interest to suggesting nofollow links, or link to a Twitter account, Google+ page or Facebook page instead).

  4. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. But look for standouts – did any one account spend way more or less than usual? Many of the following are interchangeable (quarterly or semi-annual...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    This graph illustrates that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved.

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Account and Employee Access Management API will enable organizations to grant access to internal resources such as employees, making life easier for big customers. Those reading this will likely have no problem learning new methods to track...

  7. BrightEdge Shifts Marketers from Keyword to Page Performance

    Mattick pointed to the "triangulation" method in the interim, whereby a person can take into account the keyword's search volume, its rank in the search results and the click rate to estimate how much traffic a keyword is driving (which Mattick...

  8. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    You should make a point of going into your account every 30 days to save your data, as it can be downloaded in both CSV and Google Docs, so you do have access to it forever. Despite initial claims by Google that it would only affect a small...

  9. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Now is the time to review your product feed and the auto-targets within your AdWords account (as well your third-party PLA providers). Regardless of your product or service offering, you should start planning for Q4 right now.

  10. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Social media sites and blogs account for 23 percent of all time spent online.percent of consumers believe that organizations providing custom content are interested in building good relationships. You don't own your profile and they can disable...

  11. 10 Google Analytics Custom Events That Track the Untrackable

    Remember, custom events can also trigger goals in your account, which is when the real magic happens. You'll need to generate an API key for your Google account – don't worry, it's easy – and fiddle with the settings so your map embed appears as...

  12. How to Start a Realistic International SEO Campaign

    A new international SEO initiative is an exciting undertaking, but can be a daunting task when you take factors such as locations, languages and many other elements into account. While search engine optimization (SEO) is already a multidimensional...