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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    When turning the functionality on in your Google Analytics account, you will also find links to Google's guides for classic and Universal tracking code updates. It can also really help with content planning and even product buying choices.

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you're going to be going through a large following like Parenting Magazine or Elle, take a moment to visit the People tab in your G+ Page account first. If you aren't likely to follow an account that still has the generic Twitter egg for a...

  3. Why You Need to Own Your Data & Digital Assets

    Some website vendors deliberately assume ownership of the account, often as Administrator, without granting Administrator access to the analytics. They often replace the Google Analytics UA account code that was running on the website when they got...

  4. 4 UX Tips That Will Improve Your Content Strategy

    UX reviews take into account the visual appeal of a user interface. Planning It's time that our content strategies focus on the user as much as our homepage design does. So how do you think like a UX strategist, and how will doing so help you...

  5. Conquering Content Marketing, Step 3: Facing the 'Fans'

    After a few tweets back and forth from her personal Twitter account, Lisa decided to share her video with them. She finally picked up her smartphone and thumbed through British Outfitters' Twitter account, paying careful attention to the most vocal...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    So it is still worthwhile for authors to reach out for guest blogging, provided it's high quality content (and it probably is in your best interest to suggesting nofollow links, or link to a Twitter account, Google+ page or Facebook page instead).

  7. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. But look for standouts – did any one account spend way more or less than usual? Many of the following are interchangeable (quarterly or semi-annual...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Account and Employee Access Management API will enable organizations to grant access to internal resources such as employees, making life easier for big customers. Those reading this will likely have no problem learning new methods to track...

  9. BrightEdge Shifts Marketers from Keyword to Page Performance

    Mattick pointed to the "triangulation" method in the interim, whereby a person can take into account the keyword's search volume, its rank in the search results and the click rate to estimate how much traffic a keyword is driving (which Mattick...