Each SEM manager most likely has their own approach and set of reports they run. In most agencies you'll see a lower level employee making the day to day adjustments on the campaign and the more senior manager overseeing the optimization efforts...
But let's say this same advertiser is also trying to optimize for quality score, and that their PPC manager is measured and rewarded in part based on quality score improvement. So, the PPC manager who is trying to improve their quality score needs...
You can approach those with titles like Researcher, Engineer, CTO, Product Manager, Directors and Executives. For example, you can send an email and follow their twitter account shortly afterwards. Getting your company's brand and employees exposed...
Account Manager for large Facebook ads campaign clients at AdParlor, were kind enough to answer some questions in advance of their session. Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013.
In order to get into the beta, you need to contact your account manager, or fill out this form to request an invite. A picture can say a thousand words, and this is especially true when it comes to advertising.
As their AdWords account Manager, I created separate audiences for both free conversions and paid conversions. Until recently, after the visitor signed up for a free account, I didn't focus any of my paid search efforts on trying to get the visitor...
But you, the savvy marketing manager, probably already knew all of that. It may take some educating before your CEO is open to the idea of blogging, shooting video or even creating that Twitter account you keep mentioning during internal staff...
Any strong PPC account manager will tell you that there is no "best" ad, just ads that are a little better than the ones that came before it. While the ultimate framework that you use may be different from this based on your industry, seasonality...
Alternatively, you can always voice your opinion at the Google+ official page, with the Google+ community manager, or with the Google Feedback feature in Google+. If you've visited your Google+ account in the past day, you may have noticed Google's...
So why isn't that social media manager cross-posting their Facebook posts onto their Google+ at the very least rather than letting a company branded social media page be neglected for more than six months?
A project manager or super anal account manager is a great person to have help out with this phase. As search engines have changed what they are looking for, the efforts we make as link builders have changed as well.
The project manager who brought you in has parsed out the work and has it sitting in the roadmap waiting to be worked on. The response my student gave to his IT team was to type in http://aol.com and http://yahoo.com, and look at what happens to...
Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...
I think it's awesome that they apologized and I get that we all make mistakes, but this should be an indicator that this account manager needs to learn a few nuances of communication,” Grimm said. It was the least we could do,” said Christie Doss...
Sara Wood, Unruly's co-founder and COO, and Lewis More, the company's Technical Product Manager, provided a demo of the dashboard and discussed its potential impact on "just-in-time marketing. Predictions are that global online video advertising...
You can obviously blame your account manager – or even fire him if you want to be extreme. Wouldn't it be better to leverage this opportunity to learn something about your operation and teach your account manager something that will make him better?
Google has introduced the Inactivity Account Manager to let users opt to delete their data upon their death. The Inactivity Account Manager allows users to have their data deleted following lengthy periods of inactivity.
Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog Michael Bayle, Senior VP and General Manager of Mobile, ESPN, talks about the future of mobile and what it means for large media publishers.
Don’t share too much ranking information with your manager or clients. When choosing the service that fits your needs, make sure you can monitor all your keywords in one account. After all, just by visiting Google Webmaster Tools you get visibility...
According to Gibson, all an account manager needs to ask is what the business does, where it does business, and how much it wants to invest in search. The platform also allows for automated account setup, while bid and budget management tools...
