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  1. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    From day one, Google’s mission has been to “organize the world's information and make it universally accessible and useful. Quite simply, Google was not designed specifically to drive traffic to websites as some seem to think.

  2. Search Marketing and Social Media in Regulated Industries

    But what happens when companies run search ads on Google or display ads on Facebook? For example, sites created by companies and agencies serving government entities must be "508 compliant," meaning that they must be accessible to people with...

  3. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Note: Don't obsess over keywords for SEO, because meta description is not a ranking factor for Google's algorithm. Tip: A Google Feedburner link works well for RSS. The Google+1 button can also be grouped with social widgets to encourage users to...

  4. Accessibility Can Be Profitable

    Search engines such as Google employ engineers who are visually impaired. However, these sites lack the overall ability to be accessible to most browsers, including browsers for the blind and disabled.

  5. Avoid the Pitfalls of Mobile Marketing

    According to findings of a November 2007 Google study, mobile search queries from iPhone users surged at the end of 2007, eclipsing all other smart phone platforms -- even though Apple's smart phone market share is only a fraction of the other...