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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    There are many ways to begin identifying all page types on a site, but probably the easier, most widely accessible way is the ol' trusty Google site search. Google Drive Subdomain Example Take a look at what might be considered the longest advanced...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc. If you're spending a lot of energy creating content on social networks to drive consumers to your website, you're spinning your wheels.

  3. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    From day one, Google’s mission has been to “organize the world's information and make it universally accessible and useful. Quite simply, Google was not designed specifically to drive traffic to websites as some seem to think.

  4. Search Marketing and Social Media in Regulated Industries

    But what happens when companies run search ads on Google or display ads on Facebook? For example, sites created by companies and agencies serving government entities must be "508 compliant," meaning that they must be accessible to people with...

  5. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Note: Don't obsess over keywords for SEO, because meta description is not a ranking factor for Google's algorithm. Tip: A Google Feedburner link works well for RSS. The Google+1 button can also be grouped with social widgets to encourage users to...