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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Here are data points Bing Ads recently published around broad match: percent of Bing Ads auctions are only accessible via broad match.percent of searches are too refined for advertisers to predict using exact match only.percent of daily searches...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Provide visual cues for ease of navigation: Make sure important information is placed above the fold, and the shopping cart is easily accessible. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You don't need to spend a ton of time on every platform, but you do need to be accessible there. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to get off...

  4. New Google Shopping Overview & 4 New Tools

    Currently with Google Shopping, product information is accessible through the Google Merchant Center, which is not always accessible for all advertisers and merchants. Google Product Listing Ad (PLA) structure and management is changing fundamentally.