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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I always have a number of devices accessible so I can test websites across various phones, tablets, sizes, operating systems, etc. They fire up Chrome or Firefox on their desktop computer and start looking around.

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    In the example that was provided, a simple copy change that leverages the word "download" – which reinforces a "tangible" resource that will always be accessible – helped drive 47 percent gains in the related lead form submission rate.

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    But even for web developers preferring custom Javascript development, the newly added History API, which is part of the HTML5 specification, provides a simple interface to push full URL updates to the browser bar on the client side without using...

  4. Google Responds to 'Right to Be Forgotten' Questionnaire

    On all domain pages accessible from the EU/EEA or by EU/EEA residents; In light of the most recent European ruling on the so-called "Right to Be Forgotten," Google issued a public, or what it called "transparent," response to a questionnaire it...

  5. How to Use Google Analytics Site Search Reports

    All standard metrics are available and the Site Usage, Goals, and E-Commerce reports are easily accessible above the graph so you can drill into the most relevant report for your site. If your website has a search bar, you need to ensure you’re...

  6. How to Identify Non-Ranking URL Page Types Using Google Site Search

    There are many ways to begin identifying all page types on a site, but probably the easier, most widely accessible way is the ol' trusty Google site search. There's something undeniably powerful in clicking a button and having all-important SEO...

  7. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Provide visual cues for ease of navigation: Make sure important information is placed above the fold, and the shopping cart is easily accessible. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only...