The B2B buyer finds that vendor sites fail in many ways, including navigation, depth, and accessibility. Cross-linking and navigational accessibility: SEO professionals need to evaluate site architecture in an effort to identify critical locations...
Usability was focused purely on the user interface, accessibility, technical and QA testing. To compete successfully in today's new media landscape, simply having an optimized website isn't enough. You must now consider a number of new factors when...
The accessibility and ease of use for tracking online marketing activities makes attribution a necessary standard for online marketers. When it comes to mobile advertising, there is always a question regarding attribution.
Tip: Check your accessibility tagging or scripting items such as your slideshows. If using for accessibility, you have to trust that the reviewer knows the technique is for this purpose. As the SEO rumor mill spun this week with murmurs of the...
As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content, and improved technology to take advantage of this emerging advertising channel. Marketers already know people are watching online...
It has certain benefits – accessibility, a single URL, no redirection, and it may save resources for site and crawlers. Summing it up, next-gen architecture is about three key elements: social media, content, and accessibility.
Many reasons, but most important is accessibility. When I brainstorm with colleagues about their approach to link building, the most common starting point is to analyze the websites and backlink profiles from their competitors and peers.
However, elements that are critical to internal linking and user accessibility from the homepage tend to get pushed down under giant banners. Whether you've already decided to go responsive or you're still considering a responsive site redesign...
In my recent conversation with Kim Krause Berg, and with other user experience experts over the past few years, I have found that there can be a joyous feeling of “the beginning of a beautiful relationship” when the realization hits that user...
Along with the performance updates, Google announced increased accessibility features for the Chrome app earlier this month. Google has announced improved search and sharing features for its Chrome browser running on Apple's iOS smartphone and...
Furthermore, mobile usability does not necessarily mean from a design compatibility and accessibility standpoint, in many cases it means is the language on your site simple and clear enough that people on the go (on mobile devices) can still make...
Use alt tags, captions and descriptions to enhance your visual content and improve accessibility. Contrary to the “predictions,” it wasn't the end of the world, just the end of Mayan content. To avoid having your company come up short on content...
At all levels of government there is a strong drive for greater accessibility, transparency, and efficiency along with a dawning understanding that digital is the medium that solves these challenges. Case in point?
Improving Transparency and Accessibility to Government Services with SEO The federal government, under the leadership of President Obama and Federal Chief Information Officer Steven VanRoekel, has launched a wide-ranging rethinking and...
These figures represent the constantly increasing rates of Internet penetration and accessibility in developing markets such as Latin America and Asia. For a long time now English has served as the lingua franca, or common language, of the Internet.
Over the past several years, his accessibility and eagerness for feedback has been the driving factor behind Bing's newest offerings in Webmaster Tools. Only two months ago, a redesigned Bing Webmaster Tools brought new graphs, reports, and tools.
The accessibility and global nature of the Internet opens up a host of opportunities to help you get found by whole new markets, but there are a number of issues when it comes to marketing your brand across different languages.
Limited data is available to view for free, but a subscription upgrades accessibility to $10k results. Insight into what people are searching for in popular search engines is the cornerstone to a successful search engine marketing strategy.
Real-time accessibility from anywhere. With the growing number of social media monitoring and community management software products, the definition of a marketing dashboard seems to have taken numerous forms.
Take your W3C valid and semantically compliant HTML, throw in CSS 2 and 3, add WCAG AA accessibility standards and you now have the basics of a site that will render in all feature and smartphones as well as tablets, laptops, and desktop devices...
