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  1. Mobile Advertising Measurement: Winning the Long Game

    There is no point in driving installs if people aren't using your mobile app. Achievement unlocked: The user has received access to a new achievement. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  2. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for "content-based image retrieval. For example, when it comes to social networking or a...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    That's a great point. Look at wearable's for example, the tipping point is coming soon. Where Content and Optimization Meet: The Point of Creativity Adobe has also built on its, industry first, mobile app solution providing mobile forms and...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Use rel="alternate" on desktop pages to point Googlebot to mobile pages and rel="canonical" to close the loop from mobile pages back to desktop. Google suggests paying close attention to items marked as high priority in their tool, while making it...

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    While this is the point where content becomes content marketing, it's important to understand this nuance since it has an impact on the overall performance of your content marketing. The importance of the medium is the access it provides to audience.