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  1. Using Analytical Analysis to Help Improve Conversions

    For the converters, is there a noticeable rhythm of great internal linking to keep them traveling through the conversion funnel from the starting point(page)? In this section we will take a look at the conversion point and what pages recently...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    First, many users still use their laptop or desktop computer to access the Internet. For those reasons, it makes sense to use your mobile device’s browser to access the majority of websites, then download apps for a handful of popular sites that...

  3. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. Normally, third parties use a unique email address for...

  4. Google Adjusts Standards for Newsworthy Material

    It is unclear if Google will expand access to Google News at this point. Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section. But now, as evidenced by a discovery by Search...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Yes, half of the data Google has access to while analyzing your site from a Panda standpoint would be from mobile users. Once you access Google Webmaster Tools, click Search Traffic from the left menu, and then Search Queries.

  6. Google Informs Webmasters of Faulty Redirects for Mobile Users

    This is what happens, for example, when a desktop site redirects smartphone users to the mobile site’s home page, no matter what URL within the site they are trying to access. As a reminder, there are several ways to access recommendations from...

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    The main point here was DO IT. It starts with considering all the different segments of data you have access to – hour of day, day of the week, geography, device, etc. In between live tweeting from the event, posting pics, and overusing the...

  8. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Infographics: Finance professionals have access to some awesome data. Their call-to-action to sign up for their newsletter is inviting and to-the-point. But it need not be that way. After all, everybody needsgood and reliable information when it...