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  1. Evolution in Digital Marketing Skill Sets

    Five years from now, the top search marketers and agencies will be those that have access to the best toolsets and the skill sets to use them. As quoted from Sarah Turk at IBISWorld, "Brand awareness and niche labor skills are key to product...

  2. The secrets of successful energy trading firms

    For example, their extensive client relationships in commodity markets and ability to access cheap funding have typically given them an edge in developing their business. Industry observers say a few of the key ingredients are intimate knowledge of...

  3. The changing face of UK retail structured products

    The liberalisation of pension access - specifically the end of compulsory annuity purchases - will open up a huge market of people seeking to access low-risk investments. Others situate the disappearance of key issuers in a wider context than just...

  4. Deutsche Bank CRO: derivatives becoming loss leader

    You go into a loan knowing that generally those loans are somewhat mispriced, but you do it with a view that you'll have access to client wallet – and the access you'll get to those ancillary products will more than offset your sub-optimal return...

  5. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    They set up multiple landing pages testing different targeting methods and lured senior-ranking industry insiders by offering beta access to their site. However, one pitfall of LinkedIn marketing, according to Brady, is "profile incompleteness...

  6. "Content Performance Marketing" – 3 Steps to Future Success

    These content creators are often not the marketing strategists in a company but still need access to information to help them understand what topics are in demand in real time, and how to optimize. Having access to and knowing what topics are in...

  7. Former Google Employees Launch Adult Entertainment Search Engine

    Access, privacy, and anonymity are key focus areas for Boodigo. It’s no secret that adult entertainment on the Web is here to stay. So on September 15, a handful of former Google employees launched search engine Boodigo, which helps users find...

  8. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    It starts with considering all the different segments of data you have access to – hour of day, day of the week, geography, device, etc. He might consider bidding up his key terms after most other locksmiths have already closed for the day.