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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. So if you're taking inventory, low word count is a key indicator to note for locating...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Infographics: Finance professionals have access to some awesome data. Here are some key takeaways from what Sun Life Financial is doing really well: Repurposing content is the key. After all, everybody needsgood and reliable information when it...

  3. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for "content-based image retrieval. For example, when it comes to social networking or a...

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe has also built on its, industry first, mobile app solution providing mobile forms and workflows that business users can design and customer's access on mobile devices. Aligning your content and optimization strategies is a key priority for...

  5. Why You Need to Own Your Data & Digital Assets

    Some website vendors deliberately assume ownership of the account, often as Administrator, without granting Administrator access to the analytics. Direct access to data enables customized reporting and the ability to allow data to lead them into...

  6. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The importance of the medium is the access it provides to audience. Since the distribution channel determines the access to audience, you should test various channels to learn which one provides you greater access to an engaged target audience.

  7. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    For access to the full white paper go here. This is a key question Marin Software set out to answer when it conducted research and published findings in a new white paper, "The Multiplier Effect of Integrating Search and Social Advertising.