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  1. Twitter Speak From @ to Z – Terms & Definitions

    OAuth is something that Twitter uses to provide authorized access to its API (technically called “open standard for authorization”). This is oftentimes used when breaking news hits or a celebrity tweets something significant.

  2. Most Wanted Celebs Expose Searchers to Malware

    Don't "log in" or provide other information: If you receive a message, text or email or visit a third-party website that asks for your information—credit card, email, home address, Facebook login, or other information—for access to an exclusive...

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Have an easy landing page showcasing your Twitter stream for easy access. Create a Twitter account specifically for news and automatically publish all content from your online newsroom. A 2013 TekGroup online newsroom survey reports a 45 percent...

  4. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Research and e-commerce companies give us a glimpse at the greater picture, though they do so through analysis of the data to which they have access. Despite some news reports suggesting that Cyber Monday might be declining in importance, the day...

  5. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    That’s not their fault; they just don’t have access to more data. Why would a fan of the brand go to Twitter and click on a link to access the site? Twitter is a relationship builder, loyalty program, PR/news channel and customer service venue all...

  6. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    To manage PLAs, you will need access to your AdWords login and your Google Shopping product feed. This is good news for merchants who are worried about spend on Google Shopping, and its impact on their marketing campaign.