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  1. Driving Consumer Insights With Mobile Analytics

    By 2014, users will access the Internet on mobile devices more than on desktops and laptops. That's because you basically have to pre-define the events you want to track, which is not always easy ‐ you're likely going to have a much more intimate...

  2. Top 5 Reasons Against Implementing a Tag Management Solution

    There are many ways a hacker can take advantage of vulnerabilities in your website, many of which don't involve the complexities of attempting to access your code base from a third-party solution. In addition, most vendors offer an easy to use...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Due to privacy concerns, Apple depreciated access to UDID in applications, resulting in apps using UDID being rejected from the App Store. Media Access Control (MAC) addresses are unique to a hardware device and have become a common replacement for...

  4. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Once I gain access to a client’s analytics reporting and webmaster tools account, I begin analyzing Google organic trending leading up to, and then following, an algorithm update. Although it’s easy to focus on the staggering drop in traffic, it’s...