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  1. New Targeting & Tools for Small Advertisers on Twitter

    While Twitter has made improvements to its interface and began offering deeper analytics, reporting and real-time campaign controls, Schumacher tells ClickZ that the analytics are not a high point. It is unclear whether Twitter prefers to hide...

  2. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Multi-location brands often lack the bandwidth to manage more than a handful of location pages at the corporate level, but handing the controls over to franchise or branch managers opens the door to inconsistent brand messaging and page post...

  3. Google Warns Secretive Government Group Could Kill Open Web

    Google warned that meetings such as the ITU conferences could allow government organizations to side-step the democratic process and apply even tighter controls on the web behind closed doors. Some proposals could permit governments to censor...

  4. Facebook Wants to Welcome Kids Under Age 13 to Social Network

    Facebook is reportedly testing out controls that would allow users under the age of 13 to participate on the social network under parental supervision. Citing people who have spoken with Facebook executives about the project, WSJ.com reports...

  5. Google, Microsoft, Yahoo Working With White House on Do No Track Browsing

    Google] is pleased to join a broad industry agreement to respect the ‘do-not-track’ header in a consistent and meaningful way that offers users choice and clearly explained browser controls,” said Google Senior Vice President of Advertising Susan...

  6. SOPA, PIPA On Hold, But a New Threat on Horizon

    The motivations of those pushing for harsh online controls that extend beyond U.S.borders have been challenged and exposed. In addition to proposing limiting retention to just child pornography investigations, some have also proposed limiting law...

  7. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Essex is concerned that open industry might be at risk as brands tighten up privacy controls. Allen thinks this issue is best solved on an individual level, noting that "Consumers have drastically changed the way they consume content in the last...