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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Minc explains that websites have complete control over all third party content, including the right to restrict access to or edit that content. The bottom line is this: you have no control over when your business is listed, you can't pay for...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Instead of taking advantage of this feature, Pease suggested advertisers create their own Sitelinks to give themselves more control of their message. It starts with considering all the different segments of data you have access to – hour of day...

  3. 14 Top-Notch Resources to Help You Become a CRO Expert

    On the homepage, readers can test their conversion optimization knowledge by voting on whether the control or the variable had a better performance. You don't always have control over the CPC, but you're 100 percent responsible for your conversion...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    But often that's easier said than done, especially if you run an ecommerce site, or you work with teams of contributors, or you don't control what gets published. To help quickly access and evaluate these metrics in Google Analytics, I've created a...

  5. Google Censorship Ruling in Canada Has Worldwide Implications

    This begs us to ask the question: Just how much censorship control should a government have over search engines? One Canadian court ruling would have you believe that global control is the answer. The implications are enormous since if a Canadian...

  6. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    With SNAP, ecommerce sites can boost or bury products with a couple clicks, control autosuggest search results and more. But one of the new features SNAP brings to the table is giving ecommerce sites more control over the user experience without...

  7. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    It's one of the few SEO tasks you can't have total control over – it consists of convincing other people that it's in their best interest (or their audience's best interest) to link to you. That's precisely what Dinesh Agarwal did when, on Reddit...