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Academics

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  1. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    While now there are no standards of good SEM (and new ad formats are coming out every day), the rate of innovation will slow, and academics will standardize good and bad best practices. However, all industries come to maturity, and our industry is...

  2. Fear the Google

    Academics fear nothing, which is ironic because all but a few of them get paid almost nothing. Then again, academics have the most to gain from recognition in calling out the world's injustices. I'm sure the exact day or time when exuberance turned...

  3. Battling Click Fraud is Important for All Involved

    I've spoken with many firms and a number of academics interested in this area, and the ones who are investing in serious R obviously, they aren't as all-encompassing as Google's. Click Forensics published its numbers for click fraud during Q4 2008...

  4. Look Out PageRank, There's a New Algorithm in Town

    Given the Internet was initially started as a way for academics to share information, this initial approach made sense. The problem of finding and storing the Internet's never-ending content is fast becoming a task even Google can't keep up with.

  5. Yahoo Launches BOSS: Build your Own Search Service

    The second is an API program for academics, dubbed BOSS University. Yahoo is taking the next step in its "open" strategy with the launch today of BOSS: Build your Own Search Service. The BOSS program will allow third parties to build their own...