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Academic Library

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  1. Marketing in the Search Tail: Is the Pain Worth the Gain?

    Changing a Cultural Icon: The Academic Library as a Virtual Destination. A longer version of this story for Search Engine Watch members explains how to use search engine matching technologies to play in the search tail, how to find search tail...

  2. Understanding Search Engine Patents

    Dr Garcia is both an academic and a search marketer, so while he used high math to explain special filtering techniques for detecting duplicate content, he also offered gold nuggets like reminding search marketers to be aware of the filters in...

  3. Harvard's Involvement in Google Library Project

    While the academic and library research value of the Google Print project is massive and Google should be commended, it's important to remember that Google's plan to digitize this massive amount of material is about selling books (in various...

  4. Google Begins Hiring for Some Sort of Facility in Ann Arbor, Michigan

    A great city that's home to the University of Michigan (Larry Page's alma mater) and an academic library that Google plans to completely digitize, Another new Googleplex? In early June we blogged about Google looking for large amounts of office...

  5. Newsweek Talks Tagging

    You can even use RLG to find items in thousands of public and academic libraries. What Levy gets wrong is that books and other objects are also assigned what Library of Congress Subject Headings. Another classification scheme called Library of...