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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I’ll give you a second to read that last line again. Hint, the Most Important Line of This Column Is Coming Up…) So, understanding that Panda focuses on engagement, webmasters impacted by our bamboo-eating friend need to hunt down problematic...

  2. Demographics and Interests: Coming to a Google Analytics Profile Near You

    The code changes are fairly straightforward; we just need to replace one line of the script. The new line of script basically allows your tracking script to support the display targeting platform. To enable this feature, locate this line in your...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    One of the easiest ways to do that is showing them how testing can affect the bottom line. Anything over 35% is a cause for concern and anything above 50% is worrying. You can see this in direct mail, product catalogs, store coupons, etc.just like...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Compare options using a common currency and justify bottom-line feasibility of spending. We're not calculating the profit-margin feasibility for a new manufacturing line here. Notice how in the examples above, the CBA for two different tactics with...

  5. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    On December 8, 2009, VEVO was unveiled at an event at New York City’s Skylight Studios, which featured a star-studded line-up that included Bono, Mariah Carey, Ciara, Ke$ha, John Mayer, Corinne Bailey Rae, Rihanna, Taylor Swift, Shania Twain, and...

  6. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    In the case of the targeted marketing service described above, those activities can be, e.g.transaction line items representing purchases of products at a retailer. In an announcement on their homepage, Incentive Targeting noted that they had...