Content is less awesome when it doesn't appear at or near the top of the page.especially if the above the fold content is strewn with ads. Awesomeness is in the eye of the beholder.not below the fold!
In fact, Google found that CTRs for viewable above-the-fold and viewable below-the-fold inventory were comparable. It found that users were up to 21 times more likely to click on a viewable ad, with clickthrough rates (CTRs) doubling, on average...
Chinese Internet giant Qihoo 360′s three-fold plan to challenge Tencent and Baidu [Interview] – The Next WebBaidu challenger Qihoo has captured 10 percent of the search market share in China, aiming for 40 percent by 2015.
Can users perform a quick scan above the fold to answer who, what, and why? Remember: for instant user assessment of resolution potential, anything below the fold doesn't exist! As noted above, users don't actually read on a first pass, they make a...
One area of conflict is use of above the fold real estate. Above the fold issues, content strategy, internal links, and mobile specifics can trip you up. Above The Fold Content Issues Another big responsive issue is getting some non-linked text...
And Google has been systematically removing organic results from above the fold. Having personally executed this strategy in some of the above mentioned industries, I can tell you, it works," Freid said.
Using the same keywords on Baidu showed Nokia has bought Brand Zone, an ad format featuring brand logo, deep links, and images that dominate above the fold: Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant...
Not only have web users developed ad blindness but Google has also started penalizing pages that have too many ad units above the fold, and hint: they are looking for standard ad unit sizes. People are almost always talking about absolutes in terms...
Relaunched exactly a year ago, via a quick post on Hacker News, Walling's new HitTail has suffered no downtime and the improved database means current customers have seen their keyword suggestions increase ten fold.
Of course, what is “above the fold” in this day of device chaos and just how much ad space is too much is a bit up for interpretation, but you can get a penalty for it nonetheless. Do you have too many ads above the fold on your site?
Now you may see your search rankings significantly lowered for just not watching your comment spam or for having too many ads on a page above the fold. Much has already been written about the Google Penguin updates, and the impact these have had on...
We know traffic from a keyword increases exponentially as ranking approaches the top positions above the fold – spots 1, 2 and 3. All other positions get 0 points - including those in positions 1 - 3, as we feel there isn't a huge opportunity to...
While the DOT site ranks on page one of the Google results, it is unfortunately, ‘below the fold’ requiring the user to scroll down on most screens. What if agency activities and perspectives were highly visible and above private sector sites in...
Above or below the fold? User reviews are the most under-tested element on product pages – and can have significantly positive effects on conversion rates. It’s challenging to think of ways to test reviews because you haven’t created the content...
Google’s Matt Cutts has announced the first official update to January’s Page Layout algorithm, designed to reward sites with content, rather than ads, above the fold. So sites that don’t have much content “above-the-fold” can be affected by this...
LinkedIn's new featured update functionality gives brands the ability to more prominently display the updates they want to highlight above the fold in their update feed. LinkedIn is moving one step further into business-to-business and business-to...
So much space that if your ad position is 4 or higher (lower in the SERPs), your ad is essentially pushed below the fold. The example above is from a B2B campaign, but the differences in performance are similar across verticals.
In it, the author alleges the default "above the fold" area of a Google search results page (SERP) is only 18 percent “actual search results”. An interesting argument appeared on the Jitbit blog this week.
The difference between a good CTA and a bad CTA can create as much as a hundred-fold difference in performance. While not shown in the analysis above, there were definitely differences in CTAs across the different categories.
The call to action from this analysis is two-fold: Utilizing any number of the above techniques works if you follow the structure I have identified below. For many search marketers tactical approaches to managing and optimizing SEO campaigns fills...
