One of the positive things to this new carousel style for local results is that businesses who might not rank in the top two or three required to see the results above the fold, can now see their business featured very prominently, complete with...
The size of cover photos has increased yet again, taking up the full half of the screen above the fold. If you've visited your Google+ account in the past day, you may have noticed Google's big announcement at play: a new look and feel for the...
For local business owners, this gives the potential for many more local listings to appear above the fold in the search results, since Google often only lists one or two local listings from Google+. Google seems to be doing a limited beta test of a...
So Google no longer wants your site to have ads, well at least not too many ads and "not above the fold". Tip: Put a post-it note up to your screen at what should be "above the fold" for your site's screen size if on that sized screen (not your...
Yahoo also introduced a new Billboard ad unit based on IAB standards that will dominate the home page above the fold. Yahoo's front-page news stream now displays personalized ads alongside news articles and other features.
Content is less awesome when it doesn't appear at or near the top of the page.especially if the above the fold content is strewn with ads. Awesomeness is in the eye of the beholder.not below the fold!
In fact, Google found that CTRs for viewable above-the-fold and viewable below-the-fold inventory were comparable. It found that users were up to 21 times more likely to click on a viewable ad, with clickthrough rates (CTRs) doubling, on average...
Chinese Internet giant Qihoo 360′s three-fold plan to challenge Tencent and Baidu [Interview] – The Next WebBaidu challenger Qihoo has captured 10 percent of the search market share in China, aiming for 40 percent by 2015.
Can users perform a quick scan above the fold to answer who, what, and why? Remember: for instant user assessment of resolution potential, anything below the fold doesn't exist! As noted above, users don't actually read on a first pass, they make a...
One area of conflict is use of above the fold real estate. Above the fold issues, content strategy, internal links, and mobile specifics can trip you up. Above The Fold Content Issues Another big responsive issue is getting some non-linked text...
And Google has been systematically removing organic results from above the fold. Having personally executed this strategy in some of the above mentioned industries, I can tell you, it works," Freid said.
Using the same keywords on Baidu showed Nokia has bought Brand Zone, an ad format featuring brand logo, deep links, and images that dominate above the fold: Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant...
Not only have web users developed ad blindness but Google has also started penalizing pages that have too many ad units above the fold, and hint: they are looking for standard ad unit sizes. People are almost always talking about absolutes in terms...
Relaunched exactly a year ago, via a quick post on Hacker News, Walling's new HitTail has suffered no downtime and the improved database means current customers have seen their keyword suggestions increase ten fold.
Of course, what is “above the fold” in this day of device chaos and just how much ad space is too much is a bit up for interpretation, but you can get a penalty for it nonetheless. Do you have too many ads above the fold on your site?
Now you may see your search rankings significantly lowered for just not watching your comment spam or for having too many ads on a page above the fold. Much has already been written about the Google Penguin updates, and the impact these have had on...
We know traffic from a keyword increases exponentially as ranking approaches the top positions above the fold – spots 1, 2 and 3. All other positions get 0 points - including those in positions 1 - 3, as we feel there isn't a huge opportunity to...
While the DOT site ranks on page one of the Google results, it is unfortunately, ‘below the fold’ requiring the user to scroll down on most screens. What if agency activities and perspectives were highly visible and above private sector sites in...
Above or below the fold? User reviews are the most under-tested element on product pages – and can have significantly positive effects on conversion rates. It’s challenging to think of ways to test reviews because you haven’t created the content...
Google’s Matt Cutts has announced the first official update to January’s Page Layout algorithm, designed to reward sites with content, rather than ads, above the fold. So sites that don’t have much content “above-the-fold” can be affected by this...
