SEO News

Above Fold

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  1. Google Active View Format Gets Accreditation

    In fact, Google found that CTRs for viewable above-the-fold and viewable below-the-fold inventory were comparable. It found that users were up to 21 times more likely to click on a viewable ad, with clickthrough rates (CTRs) doubling, on average...

  2. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Of course, what is “above the fold” in this day of device chaos and just how much ad space is too much is a bit up for interpretation, but you can get a penalty for it nonetheless. Do you have too many ads above the fold on your site?

  3. How to do Awesome SEO Keyword Research for a Standard Website

    We know traffic from a keyword increases exponentially as ranking approaches the top positions above the fold – spots 1, 2 and 3. All other positions get 0 points - including those in positions 1 - 3, as we feel there isn't a huge opportunity to...

  4. Government SEO is Broken

    While the DOT site ranks on page one of the Google results, it is unfortunately, ‘below the fold’ requiring the user to scroll down on most screens. What if agency activities and perspectives were highly visible and above private sector sites in...

  5. 8 Elements to Test in User Reviews

    Above or below the fold? User reviews are the most under-tested element on product pages – and can have significantly positive effects on conversion rates. It’s challenging to think of ways to test reviews because you haven’t created the content...

  6. Google Updates Above the Fold Page Layout Algorithm

    Google’s Matt Cutts has announced the first official update to January’s Page Layout algorithm, designed to reward sites with content, rather than ads, above the fold. So sites that don’t have much content “above-the-fold” can be affected by this...

  7. Getting Ahead Of The Competition - An 8 Step Approach Using Share Of Voice

    The call to action from this analysis is two-fold: Utilizing any number of the above techniques works if you follow the structure I have identified below. For many search marketers tactical approaches to managing and optimizing SEO campaigns fills...