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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Another fun random input generator is the Random Article link in the left navbar of every Wikipedia page. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  4. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    As it stands, according to data available on Wikipedia, there are 6.8 billion mobile devices used by 7 billion people. More focus on meaningful content and mobile engagement with content translates into a need for longer-term SEO and content...

  5. Thin Content With Little or No Added Value Manual Action: Google on How to Fix It

    It is called "thin syndication" where you might have articles taken from free article banks, or republished from an RSS feed, or content taken from Wikipedia. If you've received a warning in your Google Webmaster Tools account about thin content...