SEOs think they really are so smart they can do all of the marketing disciplines. But that doesn't mean building them is the only answer. We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin, and...
Say what you will about Facebook – I think it takes a smart approach to star ratings. The Bing Fallback: Graph Search falls back to Bing results when it can't answer your question. I'm glad Facebook launched Graph Search, since I often joked that...
RG: The short answer is "both". RG: I like to use my brain, and I believe that smart people are the most overlooked tool of all. Every social media presence has a domain or user ID, and smart social networks apply the same principles as search...
Google Loses Round In Lawsuit About AdWords Pricing – MediaPostGoogle didn't give Arkansas lawyer and AdWords advertiser Rick Woods of Arkansas "smart pricing" discount in six instances and didn't geotarget his ads as promised.
The answer: If your content appeals to multiple, diverse audiences, then create multiple, diverse channels. The Playbook Guide for Media Companies tackles a question that both types of media companies would ask: At what point is it smart to launch...
These are all questions you could answer instead of “Does ‘buy’ work better than ‘shop’? But, smart marketers can take it as a digital smoke signal for SEO and PR to spark up a better relationship. That sums up what a great link builder can bring...
In fact, benchmarking is the starting point in developing a smart paid search strategy, providing insight into you what you need to do to achieve your goals and steering you away from costly tangents.
Unfortunately for you, consumers are smart. You won't like the answer they come up with. However, its recent campaign may just be the worst yet. You've probably seen it. Actually, Microsoft has gone out of its way to make sure you've seen it.
Smart, thorough planning leads to better results. Building a scalable marketing machine is one of the biggest challenges any marketer can face; the answer to how is the process. In fact, a recent marketing industry survey found that the majority of...
Up-front estimated measurement of tactics is vital to making smart social media decisions. Be prepared to answer "why" and also look for anomalies in weighted scoring to adjust or investigate further.
Well, for some of the companies I’ve helped, the answer is yes. The answer lies in understanding the SEO tactics being executed, how those tactics were impacting traffic levels, and how those tactics could damage a website.
And if you want to get really smart then the Infochimp Influence Metrics dataset can help you mine data. Increasingly not" is probably the answer, but right now they are still the currency that makes organic visibility tick.
With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press release and be buried in your company’s online newsroom. But, smart marketers can take it as a digital smoke signal...
Smart. I also really like to advise small businesses to keep track of question-and-answer sites like Answers.com, Yahoo Answers, or Question.com. You can just as easily fail as excel in social media. Setting yourself up for success will make all...
To answer that question, let’s take a step back to the basics and look at what each type of test entails. Because you have to juggle between and manage other aspects of your PPC account, you’ll want to be smart when it comes to testing.
So we had the answer and lots of quotes from women telling us why it was such a pain. SurveyMonkey.com has an excellent free guide to designing smart surveys here. Here’s a practical example. Several years ago, I was working on a project for an...
I'm a smart girl, I can figure this out without paying a fortune, right? I actually asked myself this question the other day, and my initial answer was, "Because I have absolutely no graphic design ability at all.
The truth is, as humans, the need for getting a "deal", is actually a social need to feel smart about our purchase. Our inner voice is asking us when we buy "am I going to be smart when I buy this? is this the best answer to my problems?
Unlike the middle school student, digital managers have an opportunity to use the Scientific Method to make smart decisions about what makes the site or marketing programs better. By using the Scientific Method, we’ll ensure the test works at...
In business, it’s called smart. By looking up the answer before the test. Showers frighten me. No, I don’t think anyone is going to ventilate me with a kitchen knife. Instead, I worry about the water temperature.
