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  1. SEO Is No One-Trick Pony

    I shared with this individual that sometimes content isn’t the answer. But, that’s really too simplistic an answer. Even without a link, I have think that Google is smart enough to pass some value through (as was hinted at last year, in Google’s...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    However, with the rapid rise of low-quality or spammy sites trying to build tons of links via guest blogging, so I'd say that the default answer now should be "no. Several years ago, I would have said that the default answer when someone proposed...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Smart marketers will benefit from keeping a close eye on their link profiles, and performing periodic audits to identify and remove inbound links built unnaturally. The answer depends on who is creating the content, who is reading it, what it's...

  4. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Short answer: We aren't seeing an accurate representation of keywords people are using to get to our sites. Smart SEO professionals will still prove their worth. We can no longer precisely track traffic for Google in organic search at the keyword...

  5. What Does Google's Link Schemes Update Mean for Guest Posting?

    Regardless of the answer, link builders need to be just as discerning as webmasters. We have to play it smart, we have to put in the work, and we have to produce something that has inherent value. Just when we – the content marketers, the link...

  6. 7 New YouTube Features for Partners, Content Creators You Might Have Missed

    Once fans subscribe, they can see your channel on their YouTube homepage, phone, tablet, PlayStation 3, smart TVs, and millions of other devices. As Search Engine Watch observed at the beginning of July, however improbably it seems, the answer is...