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  1. New York Times to Sell About.com: Google to Blame?

    The New York Times acquired About.com in 2005 for $410 million dollars from Primedia Inc. Answer.com's CCO, Peter Horan, is the former head of About.com, and the man who helped to engineer the sale of About.com to the New York Times from Primedia...

  2. Home-Grown Search Engine Optimization

    While continuous enlightenment is Simmonds' strategy for managing Primedia executives' expectations, Cam Balzer kept Consumer Guide's senior management in the dark about early pay-per-click (PPC) campaigning, hoping to produce convincing results...

  3. Getting Down to Business.com

    Business.com has recently secured investments from a number of key players in the business trade publication and information services industries, including Cahners Business Information, Primedia Business Magazines and Media, McGraw-Hill and The...