SEO News

About Number 66

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  1. Bloomberg and UBS clash over Sef aggregation

    Anybody that wants access to Bloomberg's order book via API, there are a number of Bloomberg people here [to speak with]," at which point Chammaa interrupted with a heavily sarcastic: "I'll do that". UBS claims terminal giant's Sef has "impartial...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By entering a competitor's domain, you can immediately see approximately how much they are spending in PPC, which keywords they are advertising for, which ads they are using, the landing pages associated with those ads, number of keywords they...

  3. Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability

    Keywords that were 0-5 characters long never generated a meaningful number of clicks and conversions. Even though keywords that were 6-10 characters long generated a significant number of impressions, these keywords were not the top performers as...

  4. Why Quality Score is One of the Least Important AdWords Metrics

    Quality scores, he avers, are to CPC what cholesterol is to heart health: A single number related to the end goal, but not a cause of it. Everyone with total cholesterol over 200 is encouraged by drug companies and doctors to take statin drugs to...

  5. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    As much as 73 percent of mobile users surveyed for the study report contacting a business after searching for the phone number, though this varies by device and category. Local relevance and timing are key in converting mobile browsers to buyers...