SEO News

About Number 66

RSS
  1. Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability

    Keywords that were 0-5 characters long never generated a meaningful number of clicks and conversions. Even though keywords that were 6-10 characters long generated a significant number of impressions, these keywords were not the top performers as...

  2. Why Quality Score is One of the Least Important AdWords Metrics

    Quality scores, he avers, are to CPC what cholesterol is to heart health: A single number related to the end goal, but not a cause of it. Everyone with total cholesterol over 200 is encouraged by drug companies and doctors to take statin drugs to...

  3. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    As much as 73 percent of mobile users surveyed for the study report contacting a business after searching for the phone number, though this varies by device and category. Local relevance and timing are key in converting mobile browsers to buyers...

  4. State of Search: Strong SEM Industry Growth Projected in 2011

    Outsourcing continues to become more popular for SEO agencies, as the number of SEO agencies performing services in-house decreased from 51 percent to 44 percent. Those are just a few of the takeaways from SEMPO's State Of Search Marketing Report...