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What can marketers do to boost that number and more effectively engage consumers on the site? At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their presence...
SEO isn't the big money maker many people believe, with many SEOs serving a small number of clients and earning smaller revenue. More than 90 percent of respondents stated that word of mouth was their number one effective way of finding new...
This number is up 22 percent since December 2011: If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are...
This brings up a number of interesting questions for paid search marketers. Every search marketer knows Google dominates in U.S.search volume, handling two-thirds of all search queries. And yet, less is known about the entity that reportedly...
When using their phones, the average number goes up to 11 brands. Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter. He went beyond talking about social being the second screen...
ComScore Video Metrix reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. More than 33 billion video content views occurred during the month, with Google...
Influence follows a “power law,” where a relatively small number of individuals drive the lion's share of social referrals. This fundamental change has been driven by the rapid adoption of social media and mobile devices.
The number of keywords for which our clients do not rank has fallen dramatically: From 1028 keywords down to 789, a fall of 23%. Around 12% of our terms rank in the same place now as they did when the respective engagements began: the vast majority...
By incorporating these key drivers into mobile ad campaigns, marketers can better capture mobile auto buyers by prominently including relevant information and competitive deals, as well as local business information such as phone number and...
Fearnall offered a number of tips for marketers looking to take advantage of the LinkedIn opportunity through Company Pages: In this episode of SEW Weekly, Gary Fearnall, Director of Marketing Solutions for Canada, joined co-hosts Thom Craver and...
Number of sales/leads (49 percent) Number of sales/leads (42 percent) An additional 41 percent pegged mobile as significant, for fully 87 percent finding it a concern overall. Eighty-seven percent also felt Google algorithm updates were significant...
Over the course of 2011, Google reported a six-fold increase in the number of ads aired per day and said it tripled its reach across cable and satellite operators. Following a four-year effort in the incredibly lucrative TV ad business, Google has...
As much as 73 percent of mobile users surveyed for the study report contacting a business after searching for the phone number, though this varies by device and category. Local relevance and timing are key in converting mobile browsers to buyers...
With a number of clear app leaders and opportunities for branded content delivery alongside and within entertainment content via mobile and tablets, brands must develop a strategy that incorporates advertising and content in order to tie existing...
We asked users to indicate the frequency they turn to social and search in a number of retrieval scenarios, including: Facebook is reportedly working on vastly improving what has long been poor search functionality on their ubiquitous social network.
So clearly we see a situation where the second level in a hierarchy gains value by having a larger number of pages as sub-sections of it. Because this happen with every link on your site and your competitors as well, it can be viewed as a level...
But it's also a function of the number of mobile search users – growing from 44 percent of U.S.smartphone subscribers (about 118 million users), to 75 percent by 2016 (225 million users). Though the revenue outlook is the "money" number, there are...
As we all know, this innovation it introduced was in determining the popularity of a web page for the purposes of search results ranking based on the relative number of links pointing to it. We first looked at how websites deploy anchor text by...
Numerous reports have tried to put a number to Wikipedia’s dominance since complaints from webmasters began around 2005. Using this Hitwise data that showed the percentage of clicks by U.S.users on search results based on the number of keywords...
Among the top 10 YouTube partners, VEVO demonstrated the highest engagement (62 minutes per viewer) and highest number of videos viewed (696 million), while Machinima exhibited the second highest engagement (60 minutes per viewer) and number of...
