A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...
While you were preparing your weekly SEO report, you noticed that your total number of leads from organic search has dropped by about 12 leads. A large number of leads are associated with (not provided), but from the available keywords you have...
Wanted to rank number one on searches for Viagra? As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year's changes and then back to all the algorithm changes...
This number is up 22 percent since December 2011: If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are...
Facebook's costs are also skyrocketing as it maneuvers to increase the frequency with which users visit the site, the length of those visits, and the overall number of users it reaches on a daily or monthly basis.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Add a number of short "sub-topic" questions in your query to give people more clues about what you’re after. Most of us are under pressure to create, fresh, compelling content, whether it is to promote our own agencies, or to promote our clients.
For example, up to 47 percent of UK searchers and up to 73 percent of U.S.mobile users look for a business’ phone number, which indicates high interest in location. While marketers continue to covet U.S.mobile users for their wallet share, many...
Famed "Seinfeld" episode "The Contest" had more viewers the first time it re-aired than the combined number of viewers for the entire weekly modern day schedule on The CW. A growing number of consumers today are spending their time watching exactly...
Number of app downloads Total number of sessions Total number of first-time users An astounding 25 percent of people who download a mobile app only use it one time – and that number is going up over time, according to Localytics.
So make sure you present the phone number as a call-to-action – you can do this by using jQuery on the page (more below), and use CSS to style it appropriately if you want it to look like a button, move it around on the page, etc.
Google Webmaster Tools revealed that spammy links now accounted for approximately 40 percent of his link profile (and as I found out over time, the number of spammy links was trending up). We had a number of spreadsheets going back and forth, with...
There a number of tools available to help you determine what is relevant for your customers and influence your site. Thirty percent of all product searches now begin on Amazon as opposed to 13 percent on Google according to Forrester Research, and...
To give my interpretation on the study, eBay won't lose any measurable number of sales if they turn off their extremely ineffective PPC campaign," Mintz said. To really make something like this concrete, Justin Freid, director of search engine...
A few years back, the swine flu was the newsworthy virus that everyone was fearful of contracting; but it seems to have been taken over by the standard "flu" this year, and even the city of Boston was under a state of emergency in January due to...
If you actually delve into your potential for phrases that don’t have five figure search volume, you may find that you’re just outside the Top 10 or Top 20 for a number of phrases that you’ve just never thought about.
For this first basic calculation, just take your top-line data (for all summed fields, shown in blue), divide it by the number of days in that data, and multiply by the number of days you’re projecting for.
Mercedes-Benz now has 2 million followers and this number is rising every day. Google+ is establishing itself as the mainstream social network for top brands with a 9,400 percent increase in followers since 2011, according to a report by BrightEdge.
AdWords for video will show website traffic, number of conversions, cost-per-conversion, and the conversion rate from people who viewed an ad. Google AdWords for video can help experienced marketing and advertising professionals to go global or go...
Quickly add a phone number to drive calls and add business address to drive foot traffic. From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued to gain U.S.market share in December, and...
