I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. The Visitor Flow reports within Google Analytics can help you determine the complexity of your website to the average user.
Since the news broke, several of the companies have issues widely reported statements denying involvement. The PRISM archive collects and stores data from multiple companies, including Google, Facebook, Microsoft, Yahoo, Apple, AOL, and Skype...
utm_source=searchenginewatch&utm_medium=unsolicited+news+article&utm_content=irrelevant+analytics+article&utm_campaign=test These wreak havoc on campaign attribution and traffic source reports if not properly tracked.
A 2013 TekGroup online newsroom survey reports a 45 percent increase of journalists flocking to Twitter with the intentions to follow company news announcements and track follow developing trends. Upload an image with a news tweet to stand out in...
The good news is search ad providers are acting to give advertisers the tools to remain profitable despite this disparity in performance. Other reports support this finding, including this one from independent research publication, Marketing Charts...
You have to compete for attention and links with competitor activity, industry events, new product launches, research reports and breaking news stories. SEO and public relations have much potential for synergy.
It talks about putting a team together and how to find resources like industry news and search conferences. After covering reports, optimizing a landing page and conversion tracking, he teaches you about Quality Score is and how to optimize it.
Facebook's CFO David Ebersman said the growth in ad revenue was driven by the strong performance of news feed ads. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually nil one...
Here's a quick recap of search and social marketing news and tips from the past week. He was on CBS news yesterday (here's a recap by CNET). Easier planning, better reporting: New tools for display ads – Inside AdWordsNow available: Google Display...
Google has acquired news summarization start-up Wavii for more than $30 million. Seattle-based Wavii uses natural language processing technology to distil online news into topics the users most care about, whether it be politics, celebrity gossip...
Microsoft Reports Third-Quarter Results – Microsoft News Center"The Online Services Division reported revenue of $832 million, an 18% increase from the prior year period. All this and much more in our quick recap of search and social marketing news...
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates from social networks and 750 news publications. Here's a quick recap of search and social...
Here's a quick recap of search and social marketing news and tips from the past week. No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Mobile ad-buying platform Adfonic reports that...
Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to prepare to pick the Best Video ever. Google Analytics Reports 41 Visitors from the International Space Station
Granted, there are great tools that can help you view Google and Bing side-by-side, or otherwise capture high level analysis such as the presence of a Universal Search result such as News or Products, etc.
Jump on Trends: As news broke, became available, or was leaked, we were on it. We designed a publication calendar for a few pieces of core content, and then set hooks in place to monitor the news and content outlets where our topics were likely to...
The first result is a Bing news aggregation feed featuring posts from Huffington Post (posted just a few minutes prior to search and had 4 shares and zero comments), Search Engine Land (one day prior to search with a total of 1,168 shares and...
Smartbrief is a great example of adding value to news that other people are sharing. Busted: Build sustainable, evergreen content such as reports and guides. Odden also cited another Econsultancy/Outbrain Content Marketing Survey Report, in which...
The 2013 newsroom report “How the World’s Top 100 Brands Are Using Online Newsrooms to Tell Their Stories” cites these statistics: percent of brands report they now have an online newsroom.percent say they fail to keep news up to date.percent fail...
