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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    And among the separate mobile URL approaches, not having an alternate URL tag was the most common error 61 percent of the time. This data represents the average across billions of keywords studied. Even if you've decided to "go mobile," you may be...

  2. How to Use Google Analytics Site Search Reports

    Internal Campaign Tracking: An out-of-the-box idea for tracking internal banners by Justin Cutroni is to tag them with parameters that you can analyze in search reports instead of resorting to using campaign tracking tags on internal links, which...

  3. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.

  4. So... You Think SEO Has Changed?

    For example, PageRank sculpting no longer works because the PageRank that would otherwise flow through a link that has a nofollow tag on it isn't redistributed, but rather "evaporates. Only the data sources have slightly changed and people are more...