By writing out key terms as exact match “emerald dresses” vs.casual emerald cotton dresses” in the title tag, the page will more likely match the broader term. A consumers knows from this title tag that she will be able to directly shop and buy...
Back in the day (which might just be last year), keyword tag stuffing was simple. Keywords were stuffed in title tags, meta tags, navigation, content, anchor text, URLs, domains, if there was a place to add a keyword they did it.
Google Tag Manager grows nearly 300% since January, boosts enterprise performance – Google Analytics BlogWith nearly 300 percent growth in traffic and 120 percent growth in enterprise customers, Google adds a Success Stories page.
The title of the app determines the URL and title tag of the web page the app is hosted on. Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated keywords can get an app rejected...
Sites can't pull what's not there, so you must have a meta tag. Ideally, that tag should be populated with a unique description for that piece of content. When the description tag is missing, incorrect information can appear.
A retailer that populates a page with a bunch of large dresses with a $500 price tag will probably aggravate and lose a customer on the spot. If you're bidding on five keywords have five products and are targeting five users, then that’s 125...
It's easy to do, as we have mentioned before – just follow the instructions for adding the rel=author tag. Prioritize keywords based on volume, desktop, mobile, and total priority and check rankings. Know your mobile keywords and their volume...
This is more for engines than users, and mixing up the keywords, modifiers, stems in your page’s heading and title tag helps your assets rank for a broader basket of keywords, allowing your content to work even harder for you.
You will use the Tags field when creating a post to define your keywords.Allow the search engines to index your Category pages, but not your Archives and Tag Archive pages. Google publicly stated that they ignore this tag, but Yahoo still uses it...
Tag your website and landing pages. Layer on keywords, demographic settings for even more detailed targeting. Perhaps they only tested contextual targeting on the Google Display Network (GDN) – throwing a few keywords up and hoping for the best?
If the anticipated result is just a traditional blue link, then I want to make sure that the title tag and description tag are meaningful enough to get the click. With tablet computers, there will be different conversion metrics, different keywords...
You can use Google’s URL Builder Tool to put in the traffic source information that you want to use and build the campaign tag for the link URL. If you're trying to monitor thousands of keywords then yes, of course you do, but if you're a small...
Some companies began churning out a lot of low-quality, thin content that was heavily optimized (from a title tag standpoint). And sometimes, they weren’t just any target keywords, they were the most competitive keywords in the lot.
The connections between your social profiles and your web or non-web content need to be clear and machine-discoverable (see: rel=author tag and Klout.com). Think in terms of the keywords, content, and context you want to optimize for.
A title tag which includes the category name (or related primary keyword “vampire books”), listed first as an exact match before the brand, as Google reads title tags from left to right, placing more importance on the first term.
Review your keyword density (yes, this still matters greatly), title tag, URL, image alt attributes, and meta tags. Also pick keywords on which the business has something valuable to share because it is important that these visitors stay onsite...
This is a stylized price tag link that opens up to a dialogue box which gives the consumer more details about the product along with showing product images. A product description in the Google Shopping Feed is written to enhance the chances that...
Optimizing your title tag and the description meta tag can be extremely useful however in providing additional information to the search engines on how a particular page should be indexed. When Google recently announced it was (sort of) bringing...
The best (and easiest way) to do this is to simply add target="_blank" into the link’s tag. This is a more detailed take on information design, and ensuring that based on the keywords your visitors are using to get to your pages, you are...
If the keywords aren't in the description tag itself, Google will often substitute text from your page copy thus reducing your control over what appears. You don't need to stuff your title tag with words just to fill it up.
