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  1. The Evolution of SERPs and User Behaviors

    Our job is at the mercy of search engines and as they improve, we have to improve with them. They may not recognize it, but we sure should, because just as our job changes each time search engines change, our jobs need to change as user search...

  2. Driving Consumer Insights With Mobile Analytics

    That said, many of them also seem to do a great job of letting people look at vanity metrics, which often include: Cohort analysis (which isn't that easy in Google Analytics) is like a survey you get from college, where it says "you were the class...