So if you're a computer consultant to small businesses and your front end product is firewall software installation and maintenance, the first thing you need to do in your report is explain what the problem is:
With little more than a smartphone and some video editing software, a small business can produce a video with a limited budget that can be uploaded to YouTube for free. At Pubcon, which is taking place in New Orleans this week, presenters are...
A healthy advertising ecosystem – Inside AdWordsGoogle highlights its updated rules for downloadable software. Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people...
Adopt agile methodology, a process used by software engineers that encourages constant communication and a flexible-enough workflow to allow for sudden changes to "the game plan". First, you need to have an outreach team that is built for success.
Web analytics software was a new and expensive proposition, and most companies didn’t take advantage of it. Many PPC advertisers are reluctant to spend heavily on awareness-type keywords, because these keywords don’t generate many first-click...
Examples are value-added resellers (VARs), hardware/software agreements and company vendors. Example: I had a conversation recently with a national software company that partners with hundreds of localized businesses for a joint special offer.
Luke searches for, say, "online shopping cart software," and sees this page: Great advice for a hot-headed young hero until your direct mentorship, but totally counter-productive when we first encounter our prospect on the hero’s journey of search.
Don't solely rely upon SEO tools or software. Recommendation: First, check if you are implementing the meta robots tag. For example, a link from an important category page to a product page within that category is important to have in place.
For search engine marketers with a greater financial budget for commercial software, Searchmetrics and SEOmoz (Open Site Explorer and FollowerWonk in particular) are good tools for evaluating competition.
Google Analytics is our analytics platform of choice for this post, though most solid analytics software will have similar functionality – you'll just have to hunt it down. Even if you see stability in your traffic, significant changes may have...
The combined suite of software, now renamed to Rio SEO Social Media Suite, includes three products that assist with large-scale, social-sharing campaign analysis, as well as social advertising initiatives and digital-influencer activation programs.
Most businesses can create a valuable Facebook network, while Google+ is good in a B2B or software/technical market, and Pinterest is good in a homemaking/food/homegoods/fashion market. There are three things a small business needs to think about...
Footnote to this diagnosis step: Some blog software packages, such as WordPress, create lots of category type pages, and these could explain why you have a lot of pages that were Not Selected, but you still need to determine how you want to...
One solid option for ranking reporting software is Rank Tracker. Sort by monthly search volume (highest to lowest) first, and then by keyword ranking (smallest to largest), and then by conversions (volume and rate).
Duplicate title tags and meta descriptions often happens as a result of CMS software or content teams that are unaware of the ramifications of this duplicate content issue. Use a good spam scrubbing software to flag bad comments, limit links, and...
Several years ago a friend started a small company making software. and talk about good content from a feeling, rather than a thinking place. For brevity’s sake, I’ll summarize the first half of the post and then show you the specifics of how I...
Utilizing project management software to assign clear task responsibilities and deadlines can be very helpful. In addition, we can create bidding rules to show up in the top spot for branded or mobile campaigns or automatically increase bids if...
Simply build your campaign to drive as much traffic as you can to the core page and let the software do the rest. When creating the test variations you can “clone” the first variation and then change the one variable you want to test.
CURE: Shoot spinning software and basic rewriting strategies right between the eyes. Help combat this epidemic by preventing content zombies from arising in the first place: You know they’re out there, waiting for you.
A recent study by Covario's Marcos Richardson has found that actually the current way analytics software vendors are measuring bounce rate potentially has an inaccuracy at the heart of it. Similarly, websites which place analytics code at the top...
