IAC-owned Ask.com has agreed to acquire Lexico Publishing Group, the owner of Dictionary.com, Thesaurus.com, and Reference.com. The move will help Ask.com fulfill its recent strategy to focus on reference and providing answers to questions.
The reports of Ask.com's death have been exaggerated. Earlier this week, reports began to circulate in the mainstream press that Ask.com would give up on its search technology to become a Q&A engine for married women.
The biggest Search Engine Strategies conference of the year will be held the week of March 17 in New York City. Whether this will be your first SES New York, or the fifth one in a row that you've attended since 2004, you might appreciate some free...
Yesterday, we defined 2007 as "The Year that Search Grew Up. It was a year of growth, change, and maturation in an industry known for never sitting still. Blended and universal search, quality scores, social media, and personalized search results...
It's that time of year again, where we look back on the last 12 months and try to make sense of it all. As is customary in these instances, I'm trying to put a simple label on the year that will take into account all the various trends we saw in...
One of the major trends that emerged from SES San Jose is the increasingly important role of image search. This article will talk a bit about how and why it's growing, and strategies for optimizing your web site to receive this type of traffic.
Ask has been much-maligned for the choices it has made with some of its recent TV ad campaigns featuring D-lister Kato Kaelin or scantily-clad "chicks with swords" that likely offended at least half the intended audience.
Yahoo has begun testing Search Assist, a new search refinement that could have an impact on search marketers for its ability to prevent typos and guide searchers toward a specific query. Search Assist refines queries by providing related topics as...
THE SEARCH ENGINE UPDATE July 24, 2007 - Number 245 By Kevin Newcomb News Editor, Search Engine Watch Copyright 2007, Incisive Interactive Marketing LLC In This Issue ============== Upcoming Search Engine Strategies Events + Editor's Notes + Top...
Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog:
While U.S.search marketers have devoted most of the attention to optimizing and advertising opportunities in the major search engines of the dominant country and culture, there are certainly fast-growing new markets and untapped opportunities from...
What's going on in the search industry? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and other search marketing forums across the Web:
We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. From the SEW blog: Organic Search
Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog:
Ask.com has turned to Ask A Ninja for its latest online advertising effort, according to ClickZ. The live-read video campaign inserted into the popular video blog is the latest element of Ask.com's ad campaign for its revamped Ask3D search engine.
Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog:
A new study from iProspect and Jupiter Research finds that more search marketers are able to measure ROI than could two years ago, and more search marketers' jobs are being measured against both search metrics and overall business results.
blinkx plc (“blinkx”), already the world's largest video search engine, today expanded its reach with the announcment of its exclusive video partnership with Ask.com – a leading multi-platform search destination and one of the top-4 platforms in...
Ask.com is positioning itself as "the other search engine," making a play to get users to think about Ask in addition to Google when they think of search. While part of that plan is being carried out in its multi-million ad campaigns, the important...
There is a new look at Ask. Following hot on the heels of the recent announcement by Google of its Universal Search, Ask has now released something with very similar attributes, but significant and interesting differences.
