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Abbreviation

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  1. The Art of Winning on AdWords - Lessons from Moneyball

    For example, a national tutoring company with branches in most states might target each relevant state with an ad headline like, “[State Abbreviation] tutoring center. Beane achieved this feat by slicing and dicing huge quantities of baseball...

  2. Election Tools from Google, Yahoo, Microsoft, and AOL

    They have a box where you enter your state's abbreviation, and it will pull up relevant links to voting information. I'm sure I don't have to remind you that election day is next Tuesday. Whether you're observing or you're breaking out the campaign...

  3. Search Engine Marketing: You Like It, You Really Like It

    I agree that Search Engine Marketing is a broader based terminology, but I really like the abbreviation of SEO rather than SEM, which when said rapidly has a sexual connotation. Last month, I wrote about how I was going to begin using the term...