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Ab Testing

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  1. Life after SERP: A/B Split and Multivariate Testing

    If there are two variables with two states, again A or B, then there are four outcomes: AA, AB, BA, and BB, which is 2 to the 2nd power. A/B testing and/or multivariate testing is one of the best ways to improve results for your Web site.

  2. Search Engine Forums Spotlight

    AB Split-Testing and the Search Engine Results Pages Small Business Ideas Forum Similar to a 'traditional' AB split-test where a single page element is rotated in and out of the visitors' experience in order to determine whether that element has an...