Not according to Aaron Goldman, CMO of Kenshoo. Social is certainly hot, but we're not seeing it cannibalize search budgets," Goldman said. Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be...
Shopping continues to migrate online, and U.S retailers saw their biggest fluctuations of the season to date on what most now consider to be the biggest days for online shopping: Thanksgiving Day and Cyber Monday,” said Aaron Goldman, Kenshoo CMO.
Kenshoo’s Aaron Goldman referred back to Beane’s presentation, as he explained why companies are failing in moving from impression-based to engagement-based measurement, in the panel discussion following the keynote.
The 2011 holiday shopping season in the U.S.was a true battle for retailers with search advertising competition reaching new heights and budgets up 31 percent over last year,” said Aaron Goldman, chief marketing officer at Kenshoo, in a written...
Aaron Goldman of Kenshoo told Search Engine Watch they’re seeing the same trending in their data. Indeed, it looks like shopping started earlier with a 25 percent bump in sales revenue from paid search year-over-year across our US retail index...
To my surprise there was also significant amount of skepticism towards Google+ with speakers such as Aaron Goldman unabashedly declaring zero interest in Google+, until they implement core features such as an easily shareable name space and stop...
After discussing the results with Aaron Goldman, CMO of Kenshoo, our advice for next year is: As many search marketers in the U.S.retail sector will know, the holiday season simultaneously represents the biggest opportunity and threat to career...
Get Googley with Aaron Goldman as he explains How To Apply Lessons From SEM To Other Marketing Channels. And even before we get to the expert sessions and content you've come to know SES for, the big news is: This year you won't need your winter...
Aaron Goldman of Resolution Media, Steven Kaufman of Digitas, Robert Murray of iProspect and Bob Tripathi of Discover Financial Services were posed that very question by SES's own, Kevin Ryan. I'm sure there will be more stories to come out of the...
Moderators: • Kevin Ryan, VP, Global Content Director, Search Engine Strategies Anne Kennedy, Managing Partner Robert Murray, President, iProspect • Aaron Goldman, VP, Marketing Steven Kaufman, SVP, Media Director, Digitas • Bob Tripathi...
Aaron Goldman, VP, Marketing & Strategic Partnerships, Resolution Media, an Omnicom Media Group Company Last Thursday, I had a chance to spend a full day with a diverse group of search engine marketers during the Search Engine Strategies...
Search-Related Legal UpdatesSanta Clara University law professor Eric Goldman, on his Technology and Marketing Law blog, has updates on several search-related laws or lawsuits this week. Search-Related Legal UpdatesSanta Clara University law...
Technology law logger Eric Goldman says the law is 'likely to be overturned', however, after living in Utah for the last 3 years, I question that statement, but I hope so. Utah's Misguided Trademark Protection Act Last week, technology law blogger...
Google Invests In Broadband Access Over Power Lines - Google, Goldman And Hearst Invest In Broadband Firm from the Wall Street Journal (paid subscription required) reports that Google, along with Goldman Sachs and media publisher Hearst, are...
