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  1. Search Trademark Hobby Kit

    The suit is largely the same old story, third parties bid for positioning on protected terms like American AAdvantage, cause confusion, and take undue money away from the trademark owner. Trademark litigation seems to be on a never-ending cycle.

  2. Save the Time of the Searcher: Yahoo's New "Quick Links"

    You'll find links to the reservations, travel info, and AAdvantage (American's frequent flyer program) portions of the American web site. On Search Engine Roundtable, Barry blogs about Yahoo's new Quick Links feature that you'll now find included...