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  1. 5 Vital Facebook Reports Every Community Manager Should Know

    These metrics lend an understanding of content’s propagation at its most basic and fundamental level (Page Level Report – ‘Key Metrics’ tab - Column AA). A wise marketer once told me, "You can be a likeable community manager and still suck at...

  2. Life after SERP: A/B Split and Multivariate Testing

    If there are two variables with two states, again A or B, then there are four outcomes: AA, AB, BA, and BB, which is 2 to the 2nd power. Only a small percentage of Web site owners invest in this effort, yet there are few things that offer a bigger...

  3. Avenue A | Razorfish Releases "Actionable Analytics" Report

    Yes I do work with AA|RF, but I feel that the report has excellent information that can be of use to any marketer engaged in the online space. Avenue A | Razorfish released a new report today which addresses the connection between Analytics and...

  4. Home-Grown Search Engine Optimization

    Google and AA named in Revolution Awards shortlist. A longer, more detailed version of this article is available to Search Engine Watch members. Click here to learn more about becoming a member Managing a search engine optimization effort needn't...